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How you can benefit from the events as an Amazon seller
On November 29, 2019, it's that time of year again - the biggest
sale of the year, Black Friday is coming up. On this day, both local stores and
local stores as well as online retailers will be offering countless products at a
special offer price. On the following Monday, Cyber Monday, the discount battle continues.
discount battle goes into the next round. Cyber Monday is the starting signal for
Cyber Monday Week, another week full of deals and bargains. Also
online giant Amazon will again provide numerous discount offers this year.
provide. Amazon offers two variants of offers: Lightning Deals and 7-Day Offers.
Black Friday is timed to be at the center of many deal events, such as Cyber
Monday, Cyber Monday Week and Black Friday Week. Within these
not only customers benefit from these shopping events, but also you as a seller or
Vendor can gain valuable benefits from the event. Last year
Cyber Monday alone, more than two billion euros were spent by online shoppers alone.
online shoppers alone. The trend is expected to continue
rise. What advantages you can gain from the high-turnover Black Friday and the associated
associated discount weeks, what conditions and what deadlines you need to
deadlines you need to observe, we will explain in the following.
In order to keep an overview, we will first introduce you to all upcoming
discount weeks & days:
Countdown to Black Friday Week - 11.11.2019 - 24.11.2019
Black Friday Week - 25.12.2019 - 01.12.2019
Black Friday - 29.11.2019
Cyber Monday - 02.12.2019
Cyber Monday Week - 02.12.2019 - 08.12.2019
Deadlines for submitting your offer
To be able to participate in the Black Friday and Cyber Monday Deals you have to make sure that you register your offers in time. pay attention. The deadline for vendors for the 2019 calendar year is 18. October. However, if after submitting your offer you still decide to Cancel the promotion, you can cancel the deal up to 25 hours before the Start Date without any negative consequences.
Conditions for participation
To qualify your product for a deal event, basic requirements must be met. requirements must be met. Below we present the most important requirements for requirements for sellers and vendors.
Seller:
Fundamental for the deals is a seller account in the Professional sales tariff. You must have at least five seller ratings per month and have an overall rating of at least 3.5 stars. Have. Your product must be "new", have a rating of at least 3 stars and be Prime eligible. If you meet these requirements, it's up to up to Amazon to decide if your product is eligible for the event deals. With a green light from Amazon, you can create lightning deals and/or 7-day deals as a seller.
Vendor:
As a vendor, you can submit deals when the desired Product has a rating of at least three stars. The discount must be be at least 20% off the current asking price. Furthermore, the contribution must enable a sales price that undercuts the lowest purchase price purchase price of the last 30 days by at least 5%. If you, or rather your product meets the requirements, you can submit a flash offer as a vendor.
Submitting your deals
Once you have fulfilled all the necessary conditions, it's time to to submit your offer. Each offer is associated with a flat fee associated with it. Amazon often charges twice as much as usual during event deals. fee than usual. Lightning offers during deal weeks cost 70€ per ASIN, 7-day offers 140€. For lightning deals, Amazon gives the maximum offer price, the minimum discount and the minimum quantity. Also for 7-day offers Amazon specifies Amazon sets the maximum offer price as well as the minimum discount. If you agree with the respective conditions, you can activate the deals.
Please note that submitting a lightning bid does not automatically automatically mean that your item will be offered immediately. Among all participating items, Amazon will determine the best deals - i.e., those that are are expected to have the highest sales. This criterion is also used to determine the order of the offers. Since you cannot influence the offer period period, you have to be prepared for the fact that your product - in the worst case worst-case scenario, your product may be offered at a time that is not conducive to can.
The advantage of 7-day offers is that your product is not (only) played (only) at times of the day when sales are low, but for 7 complete days. The sales probability of your product increases in the long term with this with this offer variant.
Positive effects on your products
If you participate in lightning offers and/or 7-day promotions, your product will be played out on the top ranks of the search results page. This means significantly increased visibility and consequently a higher probability of sales. With more sales comes increasing relevance and the chance of positive reviews also increases. In the long run, a successful deal has a positive effect on the general ranking behavior of your product. If the A9 algorithm determines a high relevance to your product during the deal event period, it will be displayed on better, sales-promoting ranking positions even after the discount days and weeks. If you are aiming for inventory minimization, said deals are also a good option.
Do you have any further questions about Black Friday / Cyber Monday? Please contact us for further information at info@iconic-sales.com.
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