CASE STUDY

The basis was a product data feed from the Schäfer Shop PIM which contained all information about the products (titles, descriptions, features, characteristics, product images in various representations). With the help of our technology partner AX Semantics, we were able to process this data into structured texts and descriptions.

In the next step, after structuring the data, our video team had to take action and conceptualise a video template. The challenge here was to serve the various product groups and product areas of Schäfer-Shop with only one template and to implement it in a target group-oriented way. Compliance with corporate design guidelines was just as important as finding a suitable sound.

After the conception of the template was completed and various correction loops were carried out with the customer, it was time for the implementation. After the data feed had already been provided and linked to the template, it was time to get started.