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+49 (0) 7181 - 207 22 00 info@iconic-sales.com

about iconic

OUR HISTORY

We lead small & medium-sized enterprises (SMEs) to success on Amazon. We see ourselves as partners on equal footing, with foresight & competence. We ensure increasing sales, sustainable development, and brand awareness.
We lead small & medium-sized enterprises (SMEs) to success on Amazon. We see ourselves as partners on equal footing, with foresight & competence. We ensure increasing sales, sustainable development, and brand awareness.
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IF YOU WANT TO SUCCEED WITH AMAZON, THEN ICONIC SALES IS THE GOLD STANDARD!

Jochen Schweizer via
ICONIC SALES
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Jochen Schweizer Portrait mobile

Our
Development

FROM VISION TO MARKET LEADER

From vision
to market leader

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2013
2014

START WITH Two Employees in the living room

START WITH Two Co-workers in the living room

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THE BEGINNING OF THE STORY AND THE START INTO THE ONLINE WORLD

Originally started from a living room, the company was founded as an online shop for underwear. Our founder & CEO, Stefan Gutheil, is the 3rd generation of a long-standing textile trading family.

After university and 2 years as a trainee at Nestlé in Frankfurt, it was time to start his own business. Thanks to the existing network in the textile industry and a passion for online and eCommerce, the path was clear. The first Shopware shops were set up and online marketing began.
Originally started from a living room, the company was founded as an online shop for underwear.

Our founder & managing director Stefan Gutheil is the 3rd generation of a longstanding textile trading family.

After my studies and 2 years as a trainee at Nestlé in Frankfurt, it was time to start my own business. Through

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Amazon as a sales channel
becomes relevant

Amazon as a sales channel
becomes relevant

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2014
2015

RASANTES
GROWTH

From the living room to the business park. With about 300 sqm of warehouse space and high shelves as well as 2 small offices, the next steps could be made. Week by week, new underwear brands were added and by 2015, all relevant underwear brands in the DACH region (about 25) were on the central shop platform. Marketing activities also started.

In addition to Google Adwords, other channels like Amazon, affiliate marketing, lead generation, SEO, social media advertising, and finally display advertising were integrated and launched. By the end of 2015, the shop was generating nearly €400,000 in monthly sales. Concurrently, the premises were expanded, so that by the end of 2016, there were nearly 2,000 sqm of warehouse + office space available.

From the living room to the business park. With about 300 sqm of warehouse space and high shelves as well as 2 small offices, the next steps could be made. Week by week, new underwear brands were added and by 2015, all relevant underwear brands in the DACH region (about 25) were on the central shop platform. Marketing activities also started.

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SALES THROUGH AMAZON AS A MARKETPLACE SELLER
GREW EXCEPTIONALLY STRONG FROM Q3/Q4 2015.

A shift from
merchant to service
provider in 2017?

A shift from
merchant to service provider in 2017?

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Which questions have we asked ourselves here? asked?

After integrating Amazon as a sales channel in Q3 and Q4 of 2015 and experiencing rapid growth, the focus in 2016 shifted more towards sales via Amazon. We intensively dealt with Amazon SEO & Amazon marketplace optimization.

2016
2017

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Overall, immense experience was gained over several weeks. Sales grew rapidly! At the end of 2017, during annual discussions with suppliers, the first questions regarding the following topic arose:

A SHIFT FROM MERCHANT TO SERVICE PROVIDER IN 2017?

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2015
2016

After integrating Amazon as a sales channel in Q3 and Q4 of 2015 and experiencing rapid growth, the focus in 2016 shifted more towards sales via Amazon. We intensively dealt with Amazon SEO & Amazon marketplace optimization.

What questions have we asked ourselves here?

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Overall, immense experience was gained over several weeks. Sales grew rapidly! At the end of 2017, during annual discussions with suppliers, the first questions regarding the following topic arose:
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CAN YOU NOT DIRECTLY HANDLE THE AMAZON ISSUE FOR US AS A SERVICE PROVIDER?

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Question mark white transparent
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2018

ICONIC
SALES
is
born

This request completely challenged the vision of the past. Due to the success on Amazon, a trial run was decided upon for several months until Q2 2018. The success and direct cooperation with the manufacturer proved fruitful and significantly increased sales.

ICONIC SALES
is born

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With its existing infrastructure, ICONIC took over more than just the creation of product listings. A comprehensive package was assembled. The internal photo studio was utilized to create new product images and enrich them with additional information.

At the same time, the warehousing and shipping facilities were used to hold goods from the manufacturer as an external warehouse and ship directly to the end customer. Additionally, the complete account including customer service, advertising campaigns, communication with Amazon, inventory management, pricing strategy, brand protection, and more was managed, allowing everything to be controlled. The immense success of the half-year test phase was the decisive reason for the shift away from trading and towards becoming a service provider at that point. The vision of ICONIC SALES was born. Market figures, developments, feedback from other manufacturers, and direct enquiries from further large companies increasingly substantiated this decision.

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2021

The Vision 2024 emerges

The vision of ICONIC SALES has been clear and unequivocal from the start. The status as the leading partner for SMEs in the Amazon sector is to be achieved by 2023! ICONIC SALES does not want to be just an agency, but a partner that functions as an external team for manufacturers & brands, covering all Amazon areas from one source.
WELCOME TO THE FUTURE.
WELCOME TO THE FUTURE.
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2024

WELCOME TO ICONIC SALES

Where does ICONIC Sales 2024 stand?

WELCOME TO
ICONIC SALES

Employees

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Amazon-
Full-Service
Agency
(DACH & UK)

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Vendors &
Seller

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in the official
Amazon
Agency
Programme

94% of our
customers recommend us and would choose ICONIC again
!

We auto-
mate
Content
on Amazon

Text-
Product image-
Product video-
creation

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The ICONIC management team

Stefan Gutheil

Management

Joanna Gutheil

Joanna Gutheil

Management

Travis Chappell

Management UK

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Oliver Hahn

Management

Selina Vetter

Management

Benedikt Hölldampf - Head of Sales

Benedikt Hölldampf

Management

Tatjana Mack leans against the wall with right shoulder

Tatjana Mack

Management

Juliane Heber

Management

Juliane Heber

Management

More about ICONIC?

We offer non-binding consultation, get to know us!

AMAZON MANUAL

Are you selling on Amazon or would you like to start selling?
Our free expert manual explains the most important levers and functions on Amazon. Helpful for both experienced sellers and newcomers!