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about iconic
OUR HISTORY
We lead small & medium-sized enterprises (SMEs) to success on Amazon.
We see ourselves as a partner at eye level with vision & competence. We ensure increasing
sales, sustainable developments and brand awareness.
We lead small & medium-sized enterprises (SMEs) to success on Amazon.
We see ourselves as a partner at eye level with vision & competence. We ensure increasing
sales, sustainable developments and brand awareness.
If you want to be successful with Amazon then ICONIC SALES is the measure of all things!
Jochen Schweizer via
ICONIC SALES
ICONIC SALES
Our
Development
From vision to market leader
From vision
to market leader
2013
2014
START WITH Two Employees in the living room
START WITH Two Co-workers in the living room
THE BEGINNING OF THE STORY AND THE START INTO THE ONLINE WORLD
Originally from the living room, the former company was founded as an online shop for underwear. Our founder & managing director Stefan Gutheil is the 3rd generation of a longstanding textile trading family.
After his studies and 2 years as a trainee at Nestlé in Frankfurt, it was time to start his own business. Thanks to the existing network in the textile industry and the weakness for online and eCommerce, the path was marked out. The first Shopware shops were set up and online marketing began.
After his studies and 2 years as a trainee at Nestlé in Frankfurt, it was time to start his own business. Thanks to the existing network in the textile industry and the weakness for online and eCommerce, the path was marked out. The first Shopware shops were set up and online marketing began.
Originally from the living room, the then company was founded as an online shop for underwear.
Our founder & managing director Stefan Gutheil is the 3rd generation of a longstanding textile trading family.
After my studies and 2 years as a trainee at Nestlé in Frankfurt, it was time to start my own business. Through
More
Our founder & managing director Stefan Gutheil is the 3rd generation of a longstanding textile trading family.
After my studies and 2 years as a trainee at Nestlé in Frankfurt, it was time to start my own business. Through
More
Amazon as a sales channel
channel becomes relevant
Amazon as a sales channel
channel becomes relevant
2014
2015
RASANTES
GROWTH
From the living room to the business park. With almost 300 sqm of storage space and high shelves as well as 2 small offices, the next steps could be taken. New underwear brands were added week after week and in the course of 2015 all relevant underwear brands in the DACH region (approx. 25) were on the central shop platform. Marketing also took off.
In addition to Google Adwords, other channels such as Amazon, affiliate marketing, lead generation, SEO, social media advertising and finally display advertising were integrated and initiated. By the end of 2015, the shop generated almost €400,000 in monthly sales. At the same time, the premises were expanded so that by the end of 2016, almost 2,000 square metres of warehouse + office space were available.
From the living room to the business park. With almost 300 sqm of storage space and high shelves as well as 2 small offices, the next steps could be taken. Week after week, new underwear brands were added and in the course of 2015, all relevant underwear brands in the DACH region were in stock.
More
More
Sales via Amazon as a Marketplace Seller
grew at an above-average rate from Q3/Q4 2015.
A change from
dealer to a service
service provider in 2017?
A change from
retailer to service provider in 2017?
Which questions have we asked ourselves here? asked?
After Amazon was integrated as a sales channel in Q3 and Q4 2015 and grew rapidly, more focus was placed on sales via Amazon in 2016 and we worked intensively on the topic of Amazon SEO & Amazon marketplace optimisation.
2016
2017
All in all, immense experience was gained over several weeks.
The turnover grew rapidly! At the end of 2017, the first questions regarding the following topic came up during annual meetings with suppliers:
A CHANGE FROM DEALER TO SERVICE MASTER CRAFTSMAN IN 2017?
2015
2016
After Amazon was integrated as a sales channel in Q3 and Q4 2015 and grew rapidly, more focus was placed on sales via Amazon in 2016 and we worked intensively on the topic of Amazon SEO & Amazon marketplace optimisation.
What questions have we asked ourselves here?
All in all, immense experience was gained over several weeks. The turnover grew rapidly! At the end of 2017, the first questions regarding the following topic came up during annual meetings with suppliers:
Can't you just make the Amazon issue directly for us as a as a service provider?
2018
ICONIC
SALES
is
born
This request completely challenged the vision of that time.
questioned. Due to the success on Amazon, a test run was
over several months until Q2 2018. The success and
and the direct cooperation with the manufacturer had a positive
significantly increased sales.
ICONIC SALES
is born
Due to the existing infrastructure, ICONIC not only took over the creation of product listings. Rather, a complete package was put together. The internal photo studio was used to create new product images and enrich them with additional information.
At the same time, the warehouse and shipping facilities were used to manage goods from the manufacturer as an external warehouse and ship them directly to the end customer.
Furthermore, the complete account including customer service, advertising campaigns, communication with Amazon, inventory management, pricing strategy, brand protection, etc. was taken over so that everything was controllable. The immense success in the six-month test phase was the decisive reason why it was decided at this point to move away from retail and become a service provider. The vision of ICONIC SALES was born. Market figures, developments, feedback from other manufacturers, direct enquiries from other large companies increasingly substantiated this decision.
Furthermore, the complete account including customer service, advertising campaigns, communication with Amazon, inventory management, pricing strategy, brand protection, etc. was taken over so that everything was controllable. The immense success in the six-month test phase was the decisive reason why it was decided at this point to move away from retail and become a service provider. The vision of ICONIC SALES was born. Market figures, developments, feedback from other manufacturers, direct enquiries from other large companies increasingly substantiated this decision.
2021
The Vision 2023 emerges
The vision of ICONIC SALES is clear and unmistakable from the very beginning. The status as the leading partner for SMEs in the Amazon sector is to be achieved by 2023! ICONIC SALES does not want to be an agency, but a partner that functions as an external team for manufacturers and brands and covers all Amazon areas from a single source.
WELCOME TO THE FUTURE.
WELCOME TO THE FUTURE.
2023
WELCOME TO ICONIC SALES
Where does ICONIC Sales stand in 2023?
WELCOME TO
ICONIC SALES
ICONIC SALES
Employees
Amazon-
Full-Service
Agency
(DACH & UK)
Vendors &
Seller
in the official
Amazon
Agency
Programme
94% of our
customers recommend us and would choose ICONIC again
!
We auto-
mate
Content
on Amazon
Text-
Product image-
Product video-
creation
The ICONIC management team
Stefan Gutheil
Management
Joanna Gutheil
Management
Travis Chappell
Management UK
Jani Marco Pless
Management
Oliver Hahn
Management
Selina Vetter
Management
Benedikt Hölldampf
Management
Tatjana Mack
Management
Juliane Heber
Management
ICONIC SALES
Germany
Siechenfeldstraße 29
73614 Schorndorf
Stuttgart
Germany
ICONIC SALES
United Kingdom
25 North Row
London, W1K 6DJ
United Kingdom
