From the living room to the business park. With almost 300 sqm of storage space and high shelves as well as 2 small offices, the next steps could be taken. New underwear brands were added week after week and in the course of 2015 all relevant underwear brands in the DACH region (approx. 25) were on the central shop platform. Marketing also took off.
In addition to Google Adwords, other channels such as Amazon, affiliate marketing, lead generation, SEO, social media advertising and finally display advertising were integrated and initiated. By the end of 2015, the shop generated almost €400,000 in monthly sales. At the same time, the premises were expanded so that by the end of 2016, almost 2,000 square metres of warehouse + office space were available.
25 North Row
London, W1K 6DJ
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