From the living room to the business park. With about 300 sqm of warehouse space and high shelves as well as 2 small offices, the next steps could be made. Week by week, new underwear brands were added and by 2015, all relevant underwear brands in the DACH region (about 25) were on the central shop platform. Marketing activities also started.
In addition to Google Adwords, other channels like Amazon, affiliate marketing, lead generation, SEO, social media advertising, and finally display advertising were integrated and launched. By the end of 2015, the shop was generating nearly €400,000 in monthly sales. Concurrently, the premises were expanded, so that by the end of 2016, there were nearly 2,000 sqm of warehouse + office space available.
Siechenfeldstraße 29
73614 Schorndorf
Stuttgart
Germany
25 North Row
London, W1K 6DJ
United Kingdom
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