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Amazon Agency for Brands & Manufacturers

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AMAZON

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Amazon is our home. As an Amazon agency, we support brands and manufacturers worldwide—with teams in Stuttgart and London.

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Paramount logo - ICONIC Sales customer
Red Bull logo – ICONIC Sales customer
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Amazon Marketing Agency reference customer Paramount

Paramount

Paw Patrol, one of the most successful children's series
Amazon Marketing Agency reference customer Jako

JAKO

Manufacturer of sports and leisure clothing
Amazon Marketing Agency reference customer Moloko

Moloko

Manufacturer in the soft drinks and alcoholic mixed drinks sector
Amazon Marketing Agency reference customer Sis

SiS & PhD

Nutrition and food supplements
Amazon reference customer Duravit

Duravit

Market leader in bathroom ceramics

Amazon Agency for Sellers & Vendors

Our track record on Amazon proves us right. Strategy and implementation from a single source. More than 200 medium-sized companies (vendors and sellers) already trust our expertise in more than 10 international markets – since 2018!

Boost your success on Amazon with a holistic strategy and maximum efficiency. With over 50 Amazon experts in Stuttgart and London, we are the leading agency for Amazon.

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Inquiries
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Services

All services

AMAZON
FULL-SERVICE

01

AMAZON PPC

02

AMAZON DSP

03

AMAZON CONTENT

04

Facts & Figures

Amazon Partner Logos

3J

Ø Customer loyalty

Trust through success

2

Locations

Stuttgart & London

80%

Increase in sales

Within 90 days

96%

Recommendation

Returning customers

INQUIRY
Riccardo Magno
Riccardo MagnoGlobal Head of eCommerce
"ICONIC has demonstrated outstanding expertise with Amazon and is a leading agency in this field."
Richard Donner
Richard DonnerAccount Executive
"ICONIC stands for maximum performance and the highest quality. We enjoy working together for the success of our customers"
Jochen Schweizer
Jochen SchweizerEntrepreneur & Legend
"ICONIC SALES is the measure of all things if you want to be successful on Amazon."

Amazon growth for brands & manufacturers

At ICONIC, we position, manage and develop your brand on Amazon. But what makes us unique and what is our USP besides technology? Our holistic range of services is unique on the market. 

Team at work
>50

Amazon experts

With over 50 Amazon experts, we are one of the largest specialized Amazon agencies.

Since

2018

Experience & know-how

>200

Satisfied customers

YOUR TEAM AT ICONIC
  • 1x
    Account Management
    Vendor & Seller
  • 1x
    Business Development
    Strategy & Growth
  • 1x
    Advertising
    PPC & DSP
  • 1x
    Content & SEO
    Text
  • 1x
    Design
    Graphics | Videos
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We are your external Amazon team. With our hybrid commission approach, we cover all Amazon areas 100% internally for you as an Amazon agency on request - for vendors & sellers.

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INQUIRIES INQUIRIES
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FAQ

Everything you need to know

A specialized Amazon agency brings together strategic and operational Amazon expertise. Companies benefit from proven processes and up-to-date platform expertise without having to build internal teams from scratch.
We work in a data-driven way with a clear focus on performance and profitability—from analysis to strategy to implementation—and make results transparent and measurable.

An Amazon agency is worthwhile as soon as Amazon becomes a relevant sales channel or needs to be scaled in a targeted manner.
We support over 200 medium-sized companies from a wide range of industries and flexibly adapt the scope of our cooperation.

The goal is sustainable growth, better visibility, and higher profitability.
Depending on the initial situation and market, our customers achieve sales increases of up to 80% within the first 90 days.

The distribution of tasks is determined on an individual basis. We take on individual areas such as Amazon PPC, DSP, content, or strategy, or—if necessary—your entire Amazon presence.
Internally, one dedicated contact person is usually sufficient, while we take the pressure off your operational business.

Profitability is managed based on data—including ACOS, total ACOS, and contribution margins.
Margins, availability, and competitive position are incorporated into an economically sound Amazon strategy.

The economic effect depends on the scope of the collaboration.
Selective optimizations often have a short-term effect, while strategic scaling takes place in the medium to long term— transparently and measurably.

Success is measured using clearly defined KPIs such as sales, profitability, visibility, and advertising efficiency.
The results are analyzed regularly and adjusted as necessary.

Customers receive regular reports, clear insights into measures, budgets, and results, as well as a dedicated contact person.
Transparency applies regardless of the scope of support.

Documented processes, clear account structures, and transparent working methods ensure that expertise remains within the company.
The aim is to establish a partnership in which control and decision-making powers remain with the company at all times.

After a structured onboarding process, initial measures usually begin within a few days.
In a free initial consultation, we clarify in advance whether and to what extent a collaboration would be beneficial.

ICONIC Webinar

Join our concise webinar to learn how Amazon DSP can help your brand grow in a targeted way.

When? Tuesday , April 29 – 11:00 a.m. to 11:30 a.m.

Where? Online via Zoom

Who? Oliver Hahn, Head of Advertising

ICONIC AI

We are now launching a limited, free trial phase for our AI in February. Sign up and be one of the first to try it out!

Amazon DSP

Receive the full case study directly via email.

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Case Study

Amazon Expansion

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Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Logo of Duravit – customer of ICONIC Sales

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Science in Sport logo – ICONIC Sales customer

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Logo of moloko – customer of ICONIC Sales

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Logo of JAKO – customer of ICONIC Sales

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

Paramount logo - ICONIC Sales customer

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.