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DSP

The Amazon DSP is the game changer in advertising! Best data quality and lowest wastage in targeting and exclusive inventory. ICONIC is one of the few agencies in Europe to have its own DSP entity with Amazon.

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What sets the DSP apart

Compared to PPC, display advertising is a form of advertising that enables an even larger and broader approach to potential customers. In this case, even outside of Amazon! It starts at a different level of the sales funnel and enables unique sales growth.

USP's at ICONIC

  • No minimum budget - possible from €500
  • Fast setup
  • Internationally scalable
  • Broad endemic & non-endemic know-how

DSP Launch

With a new-to-Amazon brand, we showed at the start that with a holistic strategy it is also possible to use Amazon DSP from a standing start and, above all, to expand it profitably. The ROAS of 9 shows that 650k sales can be generated with a 72k ad budget.

Chart of sales increase through Amazon DSP

Despite new
product - DSP
ROAS of 9

Good to know

Case Studies

Control features:

We use Amazon's first-party data to target buyers along the entire customer journey - from awareness to conversion

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DSP is not a performance add-on, but the lever to combine brand awareness and sales. We ensure visibility that drives sales. Maximum measurability via the AMC

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Retargeting on competitor ASINs, categories and other specific attributes. There are almost no limits for maximum retargeting performance with the Amazon DSP

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ICONIC is one of the few agencies in Europe to have its own DSP entity and can therefore work without minimum budgets. This means that DSP campaigns from 500€ per month are possible!

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Exclusive Prime Video placements. We are happy to show cases of how Prime Video can be a success and a useful part of the marketing mix. Both for Amazon brands and retail media brands.

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The most powerful element of the DSP when it comes to performance and ROAS! The banner changes fully automatically according to visitor behavior. Very often we generate double-digit ROAS values and disprove the cliché that DSP is only for branding!

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On Amazon and outside of Amazon

Depending on the strategy, we can book placements on all standard websites via various ad exchanges and thus give your brand maximum visibility. Always paired with perfect targeting for maximum performance. 

Non-endemic brands such as R+V, for example, use our DSP to generate leads for their insurance policies

Amazon DSP examples

FAQs

Amazon DSP (Demand Side Platform) is a platform for programmatic display advertising. It allows you to target potential customers both on and off Amazon with banner and video ads.

While PPC ads appear directly on Amazon and are aimed at clicks, DSP enables a wide-reaching, cross-platform approach - even outside of Amazon. DSP starts earlier in the sales funnel and is particularly suitable for brand building and retargeting.

With ICONIC you benefit from:

  • No minimum budget
  • Fast setup
  • Very good performance
  • Perfect marketing mix

 

We also offer an efficient alternative to the cost-intensive Amazon Managed Service.

DSP is ideal for brands and companies that want to expand their reach, tap into new target groups or engage in targeted remarketing - regardless of whether they are already selling on Amazon.

Yes, with DSP you can address your target group on external websites, apps and platforms - and thus significantly increase your brand awareness.

Thanks to our fast setup, you can go live with your DSP campaigns in no time at all - without long waiting times or complicated processes.

No, with ICONIC there is no minimum budget. You remain flexible and can customize your advertising budget.

We measure performance using KPIs such as ROAS (return on ad spend), reach, clicks, conversions and sales. You receive regular reports and full transparency.

Yes, DSP is also suitable for new-to-Amazon brands. With a well thought-out strategy, you can quickly build reach and grow profitably - as our case studies show.

We combine DSP with other advertising formats such as PPC in order to reach your target group optimally along the entire funnel and achieve maximum results.

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The first effects are often visible after just a few days. For lasting success, however, we recommend continuous support and optimization.

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Amazon DSP

Discover how you can take your advertising campaigns to a new level with Amazon DSP. You'll find all the key insights and exclusive best practice cases in one place.

You will receive the complete case study directly by e-mail.

Amazon Expansion

Find out how Science in Sport and PhD Nutrition successfully entered the EU market.

You will receive the complete case study conveniently by e-mail.

Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.