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DSP PPC FULL SERVICE

The prime standard among Amazon agencies

ICONIC creates clarity and growth.
We lead, position and scale brands on Amazon - with strategy, data and a team that has every success lever under control - worldwide.

Unique growth stories under the most difficult conditions are our specialty. We have the right playbook for every situation!

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PPC

DSP

Full service

Content

PPC

At a glance:

We optimize the campaigns for margin, ROAS & scalability. Nationally and internationally in 10 Amazon countries

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Clear campaign logic for precise control & scalability. At ASIN and product group level. Differentiation according to brand / non-brand targeting

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Intelligent bidding strategies instead of gut feeling. ICONIC AI sets standards and completely redefines the campaign management standard!

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Clear KPI dashboards, fully customizable according to your wishes with all KPIs - no black box

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01

AMAZON PPC

Case Studies

Big budgets need clear structures! With ICONIC, your Amazon PPC not only becomes more efficient, but also a real growth driver - thanks to smart technology, precise data management and an experienced team of experts.

02

AMAZON DSP

Case Studies

Compared to PPC, display advertising is a form of advertising that enables an even larger and broader approach to potential customers. In this case, even outside of Amazon! It starts at a different level of the sales funnel and enables unique sales growth.

Display Advertising is not easily accessible - either via Amazon directly in the so-called Managed Service (expensive & inefficient) or via ICONIC. Talk to us!

DSP

ICONIC DSP advantages:

We use Amazon's first-party data to target buyers along the entire customer journey - from awareness to conversion

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DSP is not a performance add-on, but the lever to combine brand awareness and sales. We ensure visibility that drives sales. Maximum measurability via the AMC

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Retargeting on competitor ASINs, categories and other specific attributes. There are almost no limits for maximum retargeting performance with the Amazon DSP

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ICONIC is one of the few agencies in Europe to have its own DSP entity and can therefore work without minimum budgets. This means that DSP campaigns from 500€ per month are possible!

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Full service

We are your external Amazon team. Consisting of 4-5 experts from different teams. With our hybrid commission approach, we cover all Amazon areas 100% internally for you as an Amazon agency - for vendors & sellers. Now even as a broker with your own seller account.

At a glance:

We take care of all tasks related to your Amazon presence: strategy, account management, business development, advertising PPC & DSP), content and, most recently, fulfillment - all from a single source - since 2018!

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We do what no one else can. We ensure growth even under the most difficult circumstances. How do we do that? By knowing what to do in which situation. 

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You receive a permanent team of experts who look after your brand and plan and implement all measures. Fixed contact persons and regular management strategy calls

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We serve customers in over 10 international Amazon markets and support you in expanding your brand.

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03

AMAZON Full Service

Case Studies

What sets us apart:
Each client is looked after by a dedicated team of experts (4-6 specialists) who work on the further development of your brand on a daily basis. We combine modern technology, data-driven action and award-winning marketing expertise with customized services - all from a single source.

Our unique selling points:

  • Holistic Amazon management for Sellers & Vendors
  • Over 50 permanent Amazon experts
  • Support in more than 10 international markets
  • Unique & in-depth experience - from AVN, SuperPICS, NetPPM to market segment analysis, we are the absolute experts
04

AMAZON Content

Amazon DSP for Jako
Case Studies

At ICONIC Sales, we have been developing Amazon content that makes brands visible and turns products into emotional brand experiences for over 10 years. We create trust through strong images, videos and sales-boosting texts, even though customers do not hold the product in their hands. Our interdisciplinary team of experts ensures that content is both brand-appropriate, measurably effective and decisive for purchases - in the mind and in the heart.

CONTENT

ICONIC Content Advantages:

Your graphics team is strong, but full. ICONIC Sales provides you with a specialized Amazon creative team that takes over exactly where there is no time internally - from image concepts to final implementation. This means you stay fast, seasonally flexible and don't lose any sales due to delayed content production.

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We produce video assets exactly according to Amazon best practices - optimized for Sponsored Brands Video, DSP and product pages. Clear hooks, fast storytelling, platform-appropriate lengths. Result: higher CTR, better visibility, more sales.

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From titles and bullet points to A+ content: we translate product benefits into Amazon content that is relevant to buyers. Image-text combinations that reflect your brand, but above all do one thing: increase conversion - even in highly competitive categories.

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We research keywords according to Amazon logic (not Google) and integrate them in such a way that rankings increase but readability remains. Technically clean, brand-compliant and measurable - so that your products are not just listed, but at the top.

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FAQs

ICONIC combines strategic brand management with in-depth Amazon expertise - for measurable, profitable growth at the highest level. We think Amazon holistically: from content to advertising to performance - data-driven, scalable and with a clear focus on efficiency.

And now in honest words: We deliver results and don't beat around the bush. ICONIC stands for maximum results and the most difficult conditions.

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Our services are aimed at brands, manufacturers, sellers and vendors who want to expand their Amazon business efficiently and professionally - regardless of industry or company size. It doesn't matter whether your brand is well-known or not. We are interested in your story and your goals. We want partners with whom we enjoy working and are proud of the partnership!

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The basis is our kick-off meeting. In this meeting, you get to know your team and, above all, we get to know you! We want to understand what goals you are pursuing with Amazon, what makes your target group tick and what showstoppers have been in the past - and most importantly - we want to understand what you expect from us! We build on this and develop a tailor-made strategy.

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We support 80% of our customers as part of our full-service approach. However, it is also possible, for example, to book only our advertising service at the start and expand it step by step if necessary. You decide & we are flexible!

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We stand for fair prices and commission models. Basically, we are not the cheapest provider because we stand for a certain quality. You can find out more about this in a non-binding discussion with us!

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Let's talk.

 

Speak to an ICONIC strategy expert about your Amazon business.

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Amazon DSP

Discover how you can take your advertising campaigns to a new level with Amazon DSP. You'll find all the key insights and exclusive best practice cases in one place.

You will receive the complete case study directly by e-mail.

Amazon Expansion

Find out how Science in Sport and PhD Nutrition successfully entered the EU market.

You will receive the complete case study conveniently by e-mail.

Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.