WE CREATE
DSP RESULTS FULL SERVICE

Cases

01
JOCHEN SWISS
ICONIC services
01
JOCHEN SWISS

ICONIC services:

  • Amazon marketing strategy
  • Content creation
  • Advertising (PPC)
  • Seller Account Management
  • Logistics support
02
AVENIR
ICONIC services
02
AVENIR

ICONIC services:

  • Amazon market entry strategy
  • Product launch
  • Full service
  • Advertising PPC & DSP
03
PEUGEOT SAVEURS
ICONIC services
03
PEUGEOT SAVEURS

ICONIC services:

  • Amazon marketing strategy
  • Content creation
  • Advertising (PPC)
  • Vendor Account Management
04
PEARL GLOSS
ICONIC services
04
PEARL GLOSS

ICONIC services:

  • Amazon marketing strategy
  • Advertising (PPC)
  • Seller Account Management
  • Logistics support
05
TOJO
ICONIC services
05
TOJO

ICONIC services:

  • Amazon marketing strategy
  • Content consulting
  • Advertising (PPC)
  • Seller & Vendor Management

With over 200 satisfied customers, 50 Amazon experts
and one of the largest Amazon advertising budgets, ICONIC helps well-known brands grow their Amazon business.

We are the market leader in our field - SMEs, corporations and start-ups benefit from us:

Fein logo – ICONIC Sales customer
Logo of NICI – customer of ICONIC Sales
Logo of SUSA – customer of ICONIC Sales
Logo of O'NEAL - Customer of ICONIC Sales
Red Bull logo – ICONIC Sales customer
Peugeot logo - ICONIC Sales customer
Logo of JAKO – customer of ICONIC Sales
Paramount logo - ICONIC Sales customer
Logo of O'NEAL - Customer of ICONIC Sales

Scale Models

06

Amazon Growth & Scale

From €0 to approximately €2.8 million in two years

Amazon D2C Brand – from zero to $2.8 million in monthly sales

A D2C brand launched without an existing Amazon structure. Using a scalable strategy consisting of high-conversion content, data-driven PPC, and targeted DSP use, we systematically built reach and demand. The result: €2.8 million in monthly sales within 24 months – for brands that want to break through their plateau and reach the next level of sales.

07

Amazon Growth

+20% growth Supplement Vendor

Supplement Vendor – scalable growth to €28.7 million in the UK

An established supplement vendor wanted to accelerate its growth on Amazon. Through optimized content, data-driven PPC management, and targeted DSP use, we significantly increased visibility and demand. Result: +20.6% more units ordered in 2025 and €28.7 million in sales – despite a highly competitive category.

08

Amazon Growth

Vendor to grow by +37% in 2025

Household Vendor – new growth areas tapped on Amazon

An established household vendor was stagnating despite strong products. Through our business development efforts, we analyzed the product range and market in depth, identified new niches, and developed clear growth strategies. With optimized content and PPC and DSP scaling, we significantly increased visibility and demand. Result: +30.2% sales and +37% more units ordered in 2025.

09

Amazon Growth

+44% growth for UK supplement vendor in EU

UK Supplement Vendor – successful entry into the EU market

An established supplement vendor from the UK struggled for years with stagnating Amazon sales in Europe. Through targeted business development, market and product range analyses, we identified growth opportunities and implemented them with optimized content, PPC, and DSP. Result: +44% units ordered in 2025 and €4.9 million in sales in the EU market.

10

Amazon Growth

From stagnation to +168% growth

Vendor turnaround – from stagnation to +168% growth

A vendor with a strong product range remained well below its potential on Amazon. Listings, structure, and demand generation were not working—growth was lacking. Through targeted business development, a clear product range strategy, and optimized content, PPC, and DSP, we turned the situation around. Result: +168% sales growth in 2025.

11

Amazon Growth

+36.5% in the core market of Germany

Amazon Vendor (Sports & Apparel) – sustainable growth in the core market of Germany

We have been working in partnership with this vendor from the sports and apparel sector for several years. Through continuous development of the product range strategy, data-based optimization of product pages, and targeted management of Amazon advertising channels, we are tapping into new growth potential year after year. This trend was confirmed once again in 2025: +36.5% sales growth in Germany.

12

Amazon Growth

+67.3% after switching agencies to ICONIC

Health Vendor – +67.37% growth after changing agencies

A vendor in the healthcare sector switched to us after disappointing performance from another large Amazon agency. We consistently realigned strategy, presence, and demand generation, questioned existing structures, and geared the setup entirely toward growth. The result of our realignment: +67.37% sales growth in 2025.

13

Amazon Growth

+234.6% after switching to ICONIC

Amazon Vendor – immediate growth effect after changing agencies

A vendor switched from another Amazon agency to us at the beginning of 2026 – with the clear goal of finally seeing real growth. After a quick strategic realignment and consistent optimization of the entire setup, the effect was immediately apparent: +234.6% sales growth from January 1 to February 21, 2026.

14

Seller Amazon DE + EU

From 0 to
€ 2.7 million
in 8 months

The most complex launch on Amazon. Market entry of a company on Amazon. Parallel on 5 Amazon marketplaces in Europe. An extremely competitive environment. Over 250 products per country. A prime example of how our models (Launch, Growth, Scale) interlock to create success and profitability. The core elements were the launch strategies and the AMC data for the targeted analysis and control of all measures.

15

Vendor Amazon DE

From € 400k
to € 1.3 million
in
12 months

A constant 6-digit monthly turnover as a vendor was consistently increased to € 1.3 million within 12 months. Using our scale model, we implemented the right levers and generated profitable growth with increasing NetPPM.

16

Vendor Amazon DE

From €42k to €314k
s in5 months

Launch of the vendor business in DE in January 2024. 314k in sales were already generated after 5 months. The key point was the perfectly executed product launch of the new listings on Amazon.

17

Seller Amazon DE

From 0 to 91k per month in just 5 months

New product launch in the cosmetics sector on Amazon DE. With 5 products, sales grew quickly and steadily to 91k. Our launch model worked perfectly here.

18

Amazon DSP

ROAS of 19.1 despite low budget

Amazon Display Advertising (DSP) is the supreme discipline on Amazon. A strategy is of fundamental importance!

With a mini-budget of €2,000 per month, the ROAS was increased from 10 to ROAS 27 (average 19.11). How? Continuous optimization & development of the campaigns.

Also possible with a budget of just €2,000 per month!

19

Amazon DSP

Despite new product - DSP ROAS of 9

With a new-to-Amazon brand, we showed at the start that with a holistic strategy it is also possible to use Amazon DSP from a standing start and, above all, to expand it profitably. The ROAS of 9 shows that 650k sales can be generated with a 72k ad budget.

20

Amazon DSP

Turnover of € 1.3 million with a budget of € 37k

A very successful case in the textile sector. With a 37k ad budget, a turnover of € 1.37 million was achieved = ROAS of 36.62!

The potential with Amazon DSP is immense if used correctly by ICONIC and development - especially with the AMC (Amazon Marketing Cloud)!

21

Amazon Vendor DE

From 220k to 550k in 5 months

One customer in the outdoor sector is constantly at 200k per month and could not grow any further. After the setup phase and the reworking of the entire account, we were able to drastically increase sales with positive NetPPM from November!

Important: These are products that are NOT influenced by the Christmas business

22

Top rankings

From page 15 to position 1

How did we manage to get from page 15 in Nirvana to page 1, position 1?

With our innovative approach, we were able to use Amazon Ads + external ad traffic to give the product the necessary attention and generate significant growth.

23

Amazon DE+EU Vendor

From €900k to €1.9 million in 4 months

Scaling from €900k to €1.9 million per month was relatively easy within the framework of our model.

The content of the top sellers has been completely redesigned and optimized for conversion. We reworked the advertising setup so that successful campaigns can be scaled. Amazon DSP was also used to specifically take sales away from the competition. A perfect example of the interplay between the various success factors.

Let's talk.

Speak to an ICONIC strategy expert about your Amazon business.

Access the Amazon DSP
Case Study

Access the Amazon Expansion Case Study

Logo of Duravit – customer of ICONIC Sales

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Science in Sport logo – ICONIC Sales customer

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Logo of moloko – customer of ICONIC Sales

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Logo of JAKO – customer of ICONIC Sales

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

Paramount logo - ICONIC Sales customer

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.