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WE CREATE
DSP RESULTS FULL SERVICE

Cases

01
JOCHEN SWISS
ICONIC services
01
JOCHEN SWISS

ICONIC services:

  • Amazon marketing strategy
  • Content creation
  • Advertising (PPC)
  • Seller Account Management
  • Logistics support
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02
AVENIR
ICONIC services
02
AVENIR

ICONIC services:

  • Amazon market entry strategy
  • Product launch
  • Full service
  • Advertising PPC & DSP
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03
PEUGEOT SAVEURS
ICONIC services
03
PEUGEOT SAVEURS

ICONIC services:

  • Amazon marketing strategy
  • Content creation
  • Advertising (PPC)
  • Vendor Account Management
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04
PEARL GLOSS
ICONIC services
04
PEARL GLOSS

ICONIC services:

  • Amazon marketing strategy
  • Advertising (PPC)
  • Seller Account Management
  • Logistics support
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05
TOJO
ICONIC services
05
TOJO

ICONIC services:

  • Amazon marketing strategy
  • Content consulting
  • Advertising (PPC)
  • Seller & Vendor Management
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Let's Talk

With over 200 satisfied customers, 50 Amazon experts
and one of the largest Amazon advertising budgets, ICONIC helps well-known brands grow their Amazon business.

We are the market leader in our field - SMEs, corporations and start-ups benefit from us:

Logo Nici
Logo Paramount
susa
fine
peugeot
oneal
Logo Paramount
Logo Nici
jako
red-bull

Scale Models

05

Seller Amazon DE + EU

From 0 to
€ 2.7 million
in 8 months

Inquiries

The most complex launch on Amazon. Market entry of a company on Amazon. Parallel on 5 Amazon marketplaces in Europe. An extremely competitive environment. Over 250 products per country. A prime example of how our models (Launch, Growth, Scale) interlock to create success and profitability. The core elements were the launch strategies and the AMC data for the targeted analysis and control of all measures.

06

Vendor Amazon DE

From € 400k
to € 1.3 million
in 12 months

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A constant 6-digit monthly turnover as a vendor was consistently increased to € 1.3 million within 12 months. Using our scale model, we implemented the right levers and generated profitable growth with increasing NetPPM.

07

Vendor Amazon DE

From 0 to 314k €
per month in
5 months

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Launch of the vendor business in DE in January 2024. 314k in sales were already generated after 5 months. The key point was the perfectly executed product launch of the new listings on Amazon.

08

Seller Amazon DE

From 0 to 91k per month in just 5 months

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New product launch in the cosmetics sector on Amazon DE. With 5 products, sales grew quickly and steadily to 91k. Our launch model worked perfectly here.

09

Amazon DSP

ROAS of 19.1 despite low budget

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Amazon Display Advertising (DSP) is the supreme discipline on Amazon. A strategy is of fundamental importance!

With a mini-budget of €2,000 per month, the ROAS was increased from 10 to ROAS 27 (average 19.11). How? Continuous optimization & development of the campaigns.

Also possible with a budget of just €2,000 per month!

10

Amazon DSP

Despite new product - DSP ROAS of 9

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With a new-to-Amazon brand, we showed at the start that with a holistic strategy it is also possible to use Amazon DSP from a standing start and, above all, to expand it profitably. The ROAS of 9 shows that 650k sales can be generated with a 72k ad budget.

10

Amazon DSP

Turnover of € 1.3 million with a budget of € 37k

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A very successful case in the textile sector. With a 37k ad budget, a turnover of € 1.37 million was achieved = ROAS of 36.62!

The potential with Amazon DSP is immense if used correctly by ICONIC and development - especially with the AMC (Amazon Marketing Cloud)!

11

Amazon Vendor DE

From 220k to 550k in 5 months

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One customer in the outdoor sector is constantly at 200k per month and could not grow any further. After the setup phase and the reworking of the entire account, we were able to drastically increase sales with positive NetPPM from November!

Important: These are products that are NOT influenced by the Christmas business

12

Top rankings

From page 15 to position 1

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How did we manage to get from page 15 in Nirvana to page 1, position 1?

With our innovative approach, we were able to use Amazon Ads + external ad traffic to give the product the necessary attention and generate significant growth.

13

Amazon DE+EU Vendor

From €900k to €1.9 million in 4 months

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Scaling from €900k to €1.9 million per month was relatively easy within the framework of our model.

The content of the top sellers has been completely redesigned and optimized for conversion. We reworked the advertising setup so that successful campaigns can be scaled. Amazon DSP was also used to specifically take sales away from the competition. A perfect example of the interplay between the various success factors.

Let's talk.

Speak to an ICONIC strategy expert about your Amazon business.

Consult an expert

Amazon DSP

Discover how you can take your advertising campaigns to a new level with Amazon DSP. You'll find all the key insights and exclusive best practice cases in one place.

You will receive the complete case study directly by e-mail.

Amazon Expansion

Find out how Science in Sport and PhD Nutrition successfully entered the EU market.

You will receive the complete case study conveniently by e-mail.

Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.