Inquiries

INSIDE
ICONIC

We are ICONIC SALES - your external Amazon team with a commitment to growth & partnership
Since 2013, we have been supporting brands on their Amazon journey - from the first listing to international expansion. We focus on transparency, data-driven action and genuine collaboration. Not just a service provider - but part of your success.

Let's Talk!

1st

Amazon Full-Service Agency

One of the leading Amazon full-service agencies for SMEs in DACH & UK

50

Amazon experts

with one goal: your Amazon success

150+

Brands already trust us on Amazon

96%

Recommendation rate

with 171 customers surveyed in 2025

WE HAVE A
HISTORY

2013

Foundation

Founded in the living room as a textile retailer after working for Nestlé and in London

2014

First steps in eCommerce

Shopware stores created, first online marketing launched

Amazon sales structure

Amazon is used as an additional sales channel

Team structure

First employees hired for customer service and logistics

New underwear brands

Range expanded to include further categories

2015

Assortment & platforms

Over 25 brands & 10,000 items available online

International Expansion

First steps into European markets

2016

Relocation & expansion

New 300 square meter warehouse and office space in the business park

2017

FOUNDERS
STORIES

2013

The start of our story
From the living room to the rapidly growing online store for underwear.

2017

ICONIC is born
An unplanned pilot project with one of our suppliers gives rise to a service concept centered around Amazon and is incredibly well received. The founding couple Stefan & Joanna hit the nerve of change!

2016

Leading online store
With 2,000m² of storage space, 3 packing stations, 800 parcels per day and 26 brands in the store. Sales via the store, Amazon, eBay & marketplaces

2018

Change from retailer to service provider
The decision has been made, we are changing from retailer to service provider. ICONIC becomes the leading Amazon partner for SMEs - a partner at eye level.

Rapid growth

From 3 to 15, then to 20 and over 50 permanently employed Amazon experts. Since 2021 in new premises on 1,500m² office space with roof terrace and own ICONIC GYM & ICONIC Padel-Courts & 2nd location in London

2022

Expansion to UK / London
At the end of 2022, ICONIC is expanding to the UK and opening a location in the heart of London with a local team of 3 people.

London

From London, we become experts in expanding from Europe to the UK and developing from the UK to Europe. 

2025

Status Quo
As a leading Amazon agency, ICONIC stands for sustainable success on Amazon. With transparency and innovative approaches, we ensure unique success stories and satisfied customers

WE ARE ICONIC

INQUIRY

Amazon DSP

Discover how you can take your advertising campaigns to a new level with Amazon DSP. You'll find all the key insights and exclusive best practice cases in one place.

You will receive the complete case study directly by e-mail.

Amazon Expansion

Find out how Science in Sport and PhD Nutrition successfully entered the EU market.

You will receive the complete case study conveniently by e-mail.

Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.