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PPC

ICONIC combines advanced PPC technology with in-depth Amazon expertise to optimize advertising campaigns more efficiently, scalably and sustainably than any other provider in the German-speaking world.

Amazon PPC Manager in a meeting with customers
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What sets us apart

PPC stands for pay per click and is an indispensable marketing measure on Amazon. Almost every seller on Amazon uses this type of advertising. But what makes ICONIC better than all other service providers and suppliers? We combine smart technology with an experienced & competent team, which is unique in Germany. The bottom line is that our performance is always convincing.

Service components

  • Sponsored Product Ads
  • Sponsored Brand Ads
  • Sponsored Brand Video Ads
  • Sponsored Display Ads
  • Sponsored TV Ads
  • Amazon Marketing Cloud (AMC)
  • Most comprehensive reporting dashboards with C-level view

Different approaches

Over the last 8 years, we have analyzed the success drivers of particularly successful customers. In doing so, we have identified approaches that describe the perfect way to achieve goals, depending on the product life cycle and the competitive and market environment. Our so-called Launch, Growth and Scale models! 

Diagram Amazon Launch Model, Growth Model, Scale Model

From €900k to
€1.9m in 4
months

Depending on the situation, the right approach for sustainable growth!

All Case Studies

Samples

01
Amazon Marketing Cloud
02
Keyword set
03
Bidding strategies
04
Sponsored Video Ads
All Case Studies

High-turnover advertising medium with a large number of placements. 

  • Average approx. 80% share of PPC sales
  • Placements on the search results page and product detail page ensure high visibility
  • Create visibility for relevant search queries & ad relevance
  • Drive more traffic to the product detail page
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Prominent placements to build and strengthen branding:

  • Most attention-grabbing placements
    with a tendency towards higher click rates
  • Building and strengthening branding
    - Traffic for brand store / Amazon landing page
    - Creating brand awareness
    - Cross selling
  • Competitive campaigns vs. private label protection & creating brand awareness
  • Three ad formats: Product Collection, Video Ad, Store Spotlight
  • Only with a registered trademark in the Brand Registry
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Targeted ad placement for cross
selling, self-branding and attacking competitors. 

  • Product banner on the product detail page, SERP page, sometimes also off-Amazon (depending on targeting settings)
  • Protect your own branding, increase brand presence & attack competitors
  • Various retargeting options, target group targeting, category & product targeting
  • Customizable image and/or video banners (limited)
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Upper funnel format for brand building, awareness and creating initial contact points with new customers. 

  • Advertising format for upper sales funnel. Not a sales format. Goal: Brand building & awareness
  • Billing model CPM (thousand contact price)
  • Playback on streaming TV services such as FreeVee, Twitch, etc. No playout on Prime Video
  • Interactive advertising format (QR code, Alexa)
  • Targeting: Lifestyle and/or in-market target groups
  • Content: Video
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AMAZON SALES FUNNEL

We manage ads along the customer journey and thus generate the necessary touchpoints through to the purchase. Measurable via the Amazon Marketing Cloud (AMC).

Branding & Awareness (DSP)
DSP is more focused on long-term brand development. Display ads (DSP) are played inside and outside Amazon.

Performance (PPC)
Visibility with direct demand via
Amazon Advertising PPC campaigns.

Amazon PPC Marketing Funnel Chart

Your Team

We do not believe in the exclusive use of tools or an inexperienced team without any knowledge. We rely on maximum competence and commitment from our team in conjunction with the best technology in order to be able to carry out control in real time 24/7. 

Our approach: We combine the best minds with the best tools to achieve maximum results!

Another important element: Our team leads have been with ICONIC for over 6 years and guarantee maximum expertise!

Amazon PPC example

FAQs

Amazon PPC (pay-per-click) is an advertising model in which you only pay when a user clicks on your ad. It is essential for increasing the visibility of your products, attracting new customers and sustainably increasing sales on Amazon.

The most important formats include:

  • Sponsored Product Ads
  • Sponsored Brand Ads
  • Sponsored Display Ads
  • Brand Video Ads

 

Each format has its own advantages and potential uses along the marketing funnel.

ICONIC Sales combines advanced PPC technology with an experienced team of experts. We offer individual strategies, continuous optimization and measurable results - with no minimum budget and fast setup.

No, with us there is no minimum budget. You remain flexible and can adjust your advertising budget at any time.

Thanks to our efficient processes and technology, we can set up your campaigns in the shortest possible time - often within just a few days.

We analyze and optimize your campaigns on an ongoing basis using relevant KPIs such as ACOS, ROAS, click-through rate, conversion rate and sales. You receive regular reports and full transparency.

PPC ads appear directly on Amazon and are billed per click. Amazon DSP (Demand Side Platform) also enables display advertising outside of Amazon and is usually based on CPM (cost per 1,000 impressions).

Amazon PPC is suitable for all sellers and vendors who want to increase their visibility and sales on Amazon - regardless of company size.

Our experts continuously monitor and optimize your campaigns to achieve the best possible performance and react quickly to market changes.

Yes, we are happy to take over and optimize your existing campaigns. After an analysis, we develop a customized strategy for maximum efficiency.

The costs depend on the scope and objectives of your campaigns. We will be happy to provide you with an individual offer - just get in touch with us!

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We combine various PPC formats and supplement them with DSP where necessary to reach your target group optimally along the entire funnel and get the most out of your advertising budget.

The first results are often visible after just a few days. However, we recommend continuous support and optimization for sustainable sales increases and optimal scaling.

Many sellers rely on keywords that are too broad, bids that are too high or neglect ongoing optimization. ICONIC relies on data-based strategies and continuous monitoring to avoid these mistakes and sustainably increase performance.

We support sellers and vendors in over 10 international Amazon markets and adapt our strategies individually to the respective market requirements.

Let's talk.

Speak to an ICONIC strategy expert about your Amazon business.

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Amazon DSP

Discover how you can take your advertising campaigns to a new level with Amazon DSP. You'll find all the key insights and exclusive best practice cases in one place.

You will receive the complete case study directly by e-mail.

Amazon Expansion

Find out how Science in Sport and PhD Nutrition successfully entered the EU market.

You will receive the complete case study conveniently by e-mail.

Amazon Guide

Download the Amazon guide for beginners now.

It will be sent to you conveniently by e-mail.

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.