Amazon Attribution (beta) offers brands the possibility to measure digital advertising activities outside Amazon and to analyze their effects and influences on Amazon. In an initial beta, the tool was previously only available to vendors - now sellers with a registered brand can also register. Initially, the tool is available for the marketplaces UK and USA. We show what the new analysis and optimization tool can do and what possibilities it opens up for you.

Which marketing measures can be tracked?

Amazon Attribution enables the tracking of digital marketing measures such as email campaigns, social media ads, display ads, or search ads. With the analysis console, marketing activities can be measured and analyzed across different channels and optimization approaches for the Amazon business can be derived.

For example, you can find out how your non-Amazon digital marketing tactics are helping to drive sales on Amazon!

Who is Amazon Attribution available for?

Amazon Attribution can be used by vendors and sellers with a registered trademark in the Amazon trademark register. The tool is currently only available for the marketplaces UK and USA.

Vendors submit an application via a registration form. Sellers sign up via Seller Central. After creating the account, the products to be tracked via Amazon Attribution can be selected.

So far, Amazon Attribution is still available free of charge.

Advantages and essential features

- Measurement: Insight into the effectiveness of different advertising channels in relation to sales

- Optimization: On-demand attribution reporting allows you to analyze which targeting strategies are driving the performance of your campaigns. Meaningful optimization decisions can be made and optimized marketing approaches can be adjusted. The Amazon Attribution report can be used to measure metrics such as impressions, clicks, details page views, add to carts, and sales.

- Planning: Performance values can be used as a decision-making basis for the development of future marketing strategies.

The insights gained from the analysis can be used to map an overview of the individual phases of the customer journey. In addition, the meaningful derivation of marketing strategies also provides you with further options for optimizing your Amazon business:

- Maximization of ROI

- Increase in sales

- Improve organic reach

- Gain competitive advantage through targeted redirection of external traffic to Amazon

- Development of new customer groups and data generation through external marketing measures