Did you know that Amazon is a valuable platform for building your brand?
We'll show you what to look out for below!
The most important factors include:
Elements on Amazon that help you to strengthen your brand presence and increase brand awareness:
Images, videos, brand store, A+, brand story, sponsored brand ads, sponsored video ads, sponsored TV ads
A well thought-out brand portfolio should contain the following elements:
Objective: To create a complete brand experience across different price segments and customer needs.
Advertising on Amazon not only drives traffic to your product listings, but is also a great way to get your brand recognized. There are several elements that need to be combined to build a trustworthy brand.
Use the following elements, keep them up-to-date and provide the information that your target group is looking for - or that they don't yet know they are looking for:
Images, Videos, Brand Store, A+, Brand Story, Sponsored Brand Ads, Sponsored Video Ads, Sponsored TV Ads
Amazon's shopping AI "Rufus" is increasingly being used to search for products. The AI works with the information contained in listings, images, etc., among other things. This is a great opportunity to attract new buyers and new fans for your brand!
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With vision and expertise, we guide small and medium-sized enterprises (SMEs) to greater success on Amazon. This award-winning approach leads you to increasing sales, sustainable development and brand awareness.
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