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Education

Brand building on Amazon: The foundation for success

Did you know that Amazon is a valuable platform for building your brand?

We'll show you what to look out for below!

The most important factors include:

  • Clear definition of the brand identity and implementation in the listing (colors, tonality, values, mood, etc.)
  • Professional logo and target group-oriented image material
  • Storytelling: communicating brand values through images, texts and videos
  • Product quality, reviews, service
  • Use of advertising and targeted brand building campaigns.

Elements on Amazon that help you to strengthen your brand presence and increase brand awareness:

Images, videos, brand store, A+, brand story, sponsored brand ads, sponsored video ads, sponsored TV ads

Product portfolio: Strategic brand development with product diversity

A well thought-out brand portfolio should contain the following elements:

  • Core products: Main sales drivers with a clear brand message
  • Complementary products: Cross-selling potential, frequently bought together
  • Premium Line: High-quality products for positioning and increasing margins
  • Entry-level products: Low-priced items for new customer acquisition

Objective: To create a complete brand experience across different price segments and customer needs.

Advertising on Amazon not only drives traffic to your product listings, but is also a great way to get your brand recognized. There are several elements that need to be combined to build a trustworthy brand.

Our recommendation

Use the following elements, keep them up-to-date and provide the information that your target group is looking for - or that they don't yet know they are looking for:

Images, Videos, Brand Store, A+, Brand Story, Sponsored Brand Ads, Sponsored Video Ads, Sponsored TV Ads

Top tip: Amazon Rufus

Amazon's shopping AI "Rufus" is increasingly being used to search for products. The AI works with the information contained in listings, images, etc., among other things. This is a great opportunity to attract new buyers and new fans for your brand!

Amazon Ads Partners

#ad #display #ECommerceStrategy #FullServiceAmazonAgency #PerformanceMarketing #AmazonMarketing #amazontips

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With vision and expertise, we guide small and medium-sized enterprises (SMEs) to greater success on Amazon. This award-winning approach leads you to increasing sales, sustainable development and brand awareness.

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Feel free to contact us without obligation at info@iconic-sales.com.

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AMAZON MANUAL

Are you selling on Amazon or would you like to start selling?
Our free expert manual explains the most important levers and functions on Amazon. Helpful for both experienced sellers and newcomers!