What do you need to pay attention to now?

The brand store is now more visible to visitors of the product detail page and can bring more traffic to the brand store by promoting it more obviously. So make sure your Brand Store makes a positive impression on visitors to ensure an all-around successful customer experience.

It is now also important to keep an eye on the access figures of the brand stores and to analyze the click paths precisely. Do customers drop out at certain points? Do they not buy anything, even though they are in the brand store and have informed themselves extensively?

Pay attention to how you've built your pages, how you're capturing the customer, and what needs to be done to turn prospects into buyers.

What can such a brand store look like? Take a look at our Jochen Schweizer example. Please click here!