Branded content on Amazon: More than just "nice to have"

If you want to sell successfully on Amazon, there's one topic you can't ignore: BRANDED CONTENT.

Why? Because Amazon is no longer just a product search engine—it's also a stage for brand building. And this is precisely where the potential of many brands remains untapped.

3 reasons why branded content is one of the most important growth drivers:

Videos & Video Ads = Scroll Stop & Pure Emotions

Buyers don't think in keywords – they think in emotions and solutions. Good video ads inspire trust, explain benefits, solve problems, spark interest, and position the brand. Videos can not only serve as advertising tools, but are also an essential add-on to your listing, your A+ or brand story, or your brand store.

TIP: Test which types of videos are useful and appropriate for your brand and product, such as: application videos, before/after videos, USPs & product highlights, pure image & branding videos, etc.

Brand Store = Your digital shop window

Those who click want to know more. The Brand Store can be an important factor in this regard when it comes to long-term brand building—it is both a content hub and a conversion booster. Utilize the individual building blocks in the Brand Store Builder! Use videos and moving elements to generate further trust and interest in your products and brand. Utilize helpful insights from Amazon, such as "Brand Store Quality," to find out where your Brand Store still has potential for optimization.

→ Longer dwell times, lower bounce rates, better retargeting.

Brand Halo Effect = More than just a single sale

Branded content ensures greater recognition, increases click-through and conversion rates, and strengthens organic brand search share in the long term. Our recommendation: Use all Amazon marketing elements in harmony and as a "common thread": image concept, videos, brand store, A+, brand story.

Conclusion

Those who only think about their brand on Amazon in terms of price and performance are wasting potential. Branded content is just as important as factors such as price, availability, an optimized listing, and shipping.

Want to know how you can strategically boost your brand on Amazon? Feel free to contact us under the "Inquiries" tab—we'll show you how we've already successfully implemented this for our customers.