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The "Amazon Attribution" tool, launched more than a year ago, is now being tool, which was launched more than a year ago, is now being expanded by Amazon to include a decisive factor. Advertisers can now track whether customers have purchased a product on Amazon within two weeks of clicking on the ad (on Facebook or Google) have bought a product on Amazon. Whether it is a video, display, search or social media campaign, the individual the individual measures can now be evaluated by advertisers.

Amazon's goal is to shift advertising budgets to its own platform to shift advertising budgets to its own platform. This makes it clear to advertisers that the that the target group can also be addressed directly with advertising measures on Amazon and that the and that conversion is significantly higher here. Amazon is still Amazon is still behind Google and Facebook in terms of advertising revenue in the USA, but it is but is catching up: in 2018, Amazon's advertising revenue in the U.S. rose by 145%, according to a study by according to a study by E-Marketer.

Amazon Attribution is currently only available for companies in the United Kingdom and the United States, and it is unclear when and if it will be market is unclear.


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