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How to expand to Amazon EU?

How to expand to Amazon EU?

Access the Amazon Expansion Case Study

From UK Success to European Scale

Science in Sport and PhD Nutrition are leading UK sports nutrition brands that expanded into European Amazon markets to drive growth. Initial results fell short of expectations — this case study shows why, and how the expansion was turned into sustainable success.

Science in Sport logo – ICONIC Sales customer
Logo of PhD Nutrition – customer of ICONIC Sales

23%

Revenue growth

25%

Reduced advertising costs

4

Successful expansion across European markets

From UK Success to European Scale

Amazon makes expanding into new European markets look easy. The infrastructure is already in place, and launching in additional countries can be done quickly.

But profitable expansion is not automatic. Without the right strategy, growth potential is easily lost.

Science in Sport logo – ICONIC Sales customer
Logo of PhD Nutrition – customer of ICONIC Sales

Expansion looks easy. Success isn't.

Amazon makes expanding into new European markets look easy. The infrastructure is already in place, and launching in additional countries can be done quickly.

But profitable expansion is not automatic. Without the right strategy, growth potential is easily lost.

What It Really Takes to Succeed with Amazon Expansion

True Localization – Not Just Translation

Structured product setup drives visibility and reviews

Multi-touch advertising increases purchase likelihood

Competitive Defense & Brand Protection

Download case study now

We are ICONIC SALES - your external Amazon team with a commitment to growth & partnership
Since 2013, we have been supporting brands on their Amazon journey - from the first listing to international expansion. We focus on transparency, data-driven action and genuine collaboration. Not just a service provider - but part of your success.

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When? Tuesday , April 29 – 11:00 a.m. to 11:30 a.m.

Where? Online via Zoom

Who? Oliver Hahn, Head of Advertising

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Amazon Expansion

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Logo of Duravit – customer of ICONIC Sales

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Science in Sport logo – ICONIC Sales customer

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Logo of moloko – customer of ICONIC Sales

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Logo of JAKO – customer of ICONIC Sales

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

Paramount logo - ICONIC Sales customer

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.