Hi Barbie, Hi Ken - the earworm is already pre-programmed. But recently, when people think of Barbie, they mainly think of one thing: the current hit movie "Barbie". This is currently not only occupying the film world, but the new Barbie hype is also making itself felt in many other areas: Behind the "Barbie" brand is the U.S. toy company Mattel (www.mattel.de "). And to coincide with the new feature film, Mattel has launched "Barbie Signature The Movie "", a new edition of the feature film with nine Barbie and Ken dolls and various playsets. After all, Mattel already produces various feature films, cartoons and animated films and series to boost sales of toys such as Hot Wheels, He-Man action figures or even Barbie dolls.
The nine dolls that Mattel has released for the film include six Barbies and three Ken dolls in different outfits. The different dolls are priced differently by Mattel in all 15 online stores. The cheapest prices in all online stores are for both. "Margot Robbie as a Barbie doll to the film in a pink and white check dress" as well as the "Ken doll with striped beach outfit in pastel pink and green, surfboard and white sneakers" traded. For example, all other Barbies of the edition cost around 74.99 euros in the German online store, while these two dolls are offered for only 49.99 euros.
"The wave of success of the new hit movie "Barbie" is the drawing card of Mattel's pop-culture branding strategy, and it is not letting up even two weeks after its release in German cinemas. The model-size doll is the most important and largest product line in the portfolio, bringing the company $1.5 billion in sales, or more than a quarter of total sales. Home to Matchbox, Fisher-Price and Hot Wheels, the company ranks second in the toy industry behind Lego with $5.4 billion in annual sales in 2022," explains Stefan Gutheil, founder of ICONIC SALES and Amazon expert.
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