Increase Brand Loyalty with Amazon Posts (Beta)

Building sustainable brand loyalty on Amazon is often arduous and a challenge for some marketplace retailers. The goal should be to stand out among the multitude of competitors, primarily through price and speed of delivery.

Customers who focus on a specific item, may not know that your brand has an extensive product range. has. As a result, they miss the opportunity to browse your product portfolio and make a and make a follow-up or similar purchase.

For this reason, Amazon Posts (Beta) is a new function for function for searching and recognizing products is available. Amazon Posts is a new way to discover and search products on Amazon. The feature is similar to a social media feed.

Each brand is allowed to publish a stream of posts curated and controlled by the brand itself. The The playout is done automatically by Amazon. However, by setting category tags, the playout by the marketplace retailer can at least be influenced be somewhat influenced by the marketplace retailer. Posts redirect the customer directly to the product detail page, so that nothing stands in the way of a direct purchase.

Where are the posts played out?

At the current time, the posts are played out on the following pages:

branded product detail page

Product detail page of a competitor

Category feed

similar / related post feeds

Amazon Posts (Beta) is currently available to merchants in the US market with Brand Store. We are curious to see how how this function proves itself and develops further, and when the European marketplaces will be able to benefit from the new function.

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