ICONIC's core strength is building and developing brands on Amazon. Since 2019, we have built and internationalized the NICI brand from the ground up. This partnership lasted until 2022 and was incredibly successful. Despite the success, however, NICI wanted to take a different path at the end of the 2022 term after almost 4 years and set new stimuli. Another Amazon agency was hired.

It quickly became clear how big ICONIC's footprint was and that it could not be filled by the other agency. ICONIC's performance was simply significantly stronger, in line with the mission statement: WE LEAD OTHERS FOLLOW. After a pitch phase in the fall of this year, ICONIC had to compete with 6 other Amazon agencies.

Although we were significantly more expensive than all the other Amazon agencies, we were the winner in the end and NICI chose ICONIC. We are thrilled to have won NICI back as a client and to continue our journey together!