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With the help of its partner BidX, the ICONIC SALES agency will be able to manage advertising in an even more optimized and efficient way in the future.
"BidX takes on board all our suggestions and wishes and implements them as quickly as possible. This is what Tatjana Mack and Oliver Hahn, ICONIC SALES Head of Advertising - PPC & Social / Head of Advertising - PPC & Display particularly appreciate about the cooperation with BidX.
BidX: Amazon advertising on autopilot
BidX is a certified partner in Amazon's Solution Provider Network and provides support in the area of analysis & reporting of ads on Amazon. With self-learning algorithms, BidX optimizes & automates various Amazon ad formats and offers more security in campaign evaluation.
In 2018, ICONIC SALES decided to use a PPC software for advertising. The reason for this was the constantly growing number of customers as well as the dynamic developments of Amazon Advertising, which require a scalable infrastructure and solution for upcoming challenges. ICONIC SALES guarantees high quality and customer-oriented advertising and was looking for a suitable partner who could meet all requirements.
The main requirements for an optimal partner were:
In BidX, ICONIC SALES found a partner that meets all expectations. ICONIC SALES especially appreciates the close exchange and the commitment to take up and implement all suggestions and proposals. During the joint collaboration, BidX has already integrated several functions into the tool that were of great importance to ICONIC.
What particularly convinced Tatjana Mack about BidX? "The partnership at eye level has been the decisive criterion for us to switch to BidX. Our suggestions and wishes are taken into account and implemented as quickly as possible."
In the tool, ICONIC SALES uses both automation as a stable basis and individual rule sets with which campaigns can be aligned according to customer goals. These rule sets are the focus of ICONIC SALES and can be developed individually thanks to BidX: With the help of empirical values and collected data.
"BidX reacts very quickly to changes in Amazon Advertising and optimizes the tool accordingly. This willingness to constantly develop the tool further was another decisive reason for us to switch to BidX!" Oliver Hahn describes the motives.
The use of BidX software allows the ICONIC SALES advertising team to work more efficiently. ICONIC SALES has seen improvements in the quality of support for advertisements and in the monitoring of campaigns: "BidX has helped us to manage advertising in a better, more granular and therefore more efficient way."
BidX has already developed various individual solutions for ICONIC SALES. Currently, a function for the integration of Share of Voice is being developed.
"The close cooperation makes this partnership a great asset!" enthuses Andreas Schreiter, BidX Director Account Management.
Siechenfeldstraße 29
73614 Schorndorf
Stuttgart
Germany
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