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Certificate Amazon ads Advanced partner
Certificate Amazon ads Advanced partner

CASE STUDY

progressive o-ton
- but please amazon compliant

the female company logo t.s.
group of women laughing on sofa with drinks in hand portrait format

PROGRESSIVE SOUND

-but please amazon compliant

A special client of ICONIC Sales, with special challenges: The Female Company. The former Stuttgart start-up wanted to build another sales channel via Amazon, but unfortunately it didn't go as planned. A blocked account, lack of time and the lack of expertise in dealing with Amazon finally led the founders to ICONIC Sales. Within a few weeks, the performance was impressive and the set goals were achieved.
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The Challenge

The manufacturer has pursued several goals:

  • Unlock account - successfully get products on Amazon

  • Increase awareness

  • Build relevance
The primary goal was to reactivate the blocked account in order to be able to start selling on Amazon at all. The next challenge was to reconcile the provocative tone of voice of the brand with the Amazon guidelines. Of course, the powerful, almost revolutionary communication that is part of the brand and reflects the company's values had to be retained. After all, the brand communication is, next to the visual appearance, the most important tool to reach the target group (modern and strong women). At the same time, all of Amazon's requirements must be met, otherwise there is a threat of the products being blocked. A balancing act that requires distinct expertise.
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The solution

A visual design that covers all the customer's needs and thus rounds off the ICONIC Sales offer to perfection. The products are explained as simply as possible - described as well as possible - all USPs are worked out - all pain points are eradicated and all gain points are emphasised! The structure of all modules is optimised according to advertising psychology aspects and conveys the look & feel of the brand ideally.
Our strategy includes the following targeting options:
  • Generic keywords that are relevant for the respective product
  • (Brand) keywords from competitors
  • Category and product targeting
Thanks to our expertise and the quick solution approaches, all products were able to go online as online as planned, while preserving the authenticity of the brand and still achieving Amazon compliance was still achieved.

The results

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The
results

Column chart icon white

175%

Turnover
increase

Icon shopping cart

in 14 days

with all products on page 1

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+120%

Conversion rate
Increase

icon eye small

2x

so many
Pageviews

Average monthly Sales increase in % compared to March (July: deviation
due to Prime Day)
statistics
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ICONIC SALES was able to achieve all its goals. Sales increased by 175% in just 2 months. The product detail pages were visited more than twice as often, while the conversion rate increased by 120%.

Consumers increasingly left reviews for the products, which created additional trust. As items sold at a higher sales frequency, bestseller rankings increased. Accordingly, the visibility of the products in the search results also increased significantly. This leads to healthy organic sales growth. During the measured period, our client was able to achieve significant success despite strong competitors such as "OB" and "Always".
statistics
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the female company logo t.s.
Here are some examples of the product images of the B**bs Box (tampon box):
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Visual Branding

On Amazon, customers do not have the chance to experience a product live, to touch, or test it. A product is purchased solely based on the information presented. In this context, visual content is extremely important! A customer's purchasing decision is based on images and text! If these do not convince, the customer will not buy.

Amazon product images

Here are some examples of the product images of the B**bs Box (tampon box):
the female company boobs box 1
the female company boobs box 2
the female company boobs box 3
the female company boobs box 4
the female company boobs box 5
the female company boobs box
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The A+ modules were used to pick up further benefits of the brand.
and thus also to cultivate the brand image
.

Amazon A+ Content

The A+ modules were used to pick up further benefits of the The A+ modules were used to pick up on further benefits of the brand and thus also to cultivate the brand image.
the female company a+ Content
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Examples of individual pages of the Brandstore:

The brand store is intended to insight into the brand world brand world. Not only is the complete product range and all important information on it shown, but brand-related content is also covered. brand-related content is also covered.

In this way, a positive influence on customer loyalty and trust, while at the same time improving visibility and traffic. traffic are improved.

Amazon Brand Store

Examples of individual pages of the Brandstore:

The brand store is intended to insight into the brand world brand world. Not only is the complete product range and all important information on it shown, but brand-related content is also covered. brand-related content is also covered.

In this way, a positive influence on customer loyalty and trust, while at the same time improving visibility and traffic. traffic are improved.
illustration the female company brand store entry
illustration the female company brand store
illustration the female company brand store complete
illustration the female company brand store purple
illustration the female company

further references

Any questions?

Would you like to find out more or obtain a
non-binding offer?

To the contact form

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ICONIC SALES
Germany

Siechenfeldstraße 29
73614 Schorndorf
Stuttgart
Germany

ICONIC SALES
UK

25 North Row
W1K 6RR London
United Kingdom

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