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German Brand Award

ICONIC ISOFFICIAL Double Winner

German Brand Award Logos

Official press release

 

The German Brand Award 2024 goes to ICONIC SALES for the second time in a row. This year, ICONIC even wins in two categories:

Excellence in Brand Strategy and Creation: Brand Revival of the Year (Special Mention)
Excellence in Brand Strategy and Creation: Brand Design – Corporate Brand (Winner)

ICONIC was the first Amazon agency ever to win the award.
We were particularly proud to win this prestigious award for the second time in a row and, above all, in two categories.

The award was given for the comprehensive rebranding of one of the largest and most successful NEM manufacturers on Amazon. Based on a detailed competition and customer analysis, a complete brand rebranding of vit4ever was developed and implemented. The goal was to create a comprehensive and distinctive brand image that would successfully anchor itself in the minds of the target group and set it apart from its competitors (logo, corporate design, website, and Amazon presence for over 200 products).

A first-class double award for an exceptional company that is revolutionizing the industry with its innovative Amazon brand building and creative online marketing strategies.Asthefirst Amazon agency ever to win this coveted award, ICONIC SALES has set a milestone in the history of the German Brand Awards, having now won it three times.

As a full-service Amazon agency with offices in Stuttgart and London, our main focus is on optimizing the brand presence of medium-sized companies on Amazon. Our expertise in Amazon online marketing has now been recognized, and we are proud to have been honored for our work with our clients. The German Brand Award, presented by the renowned German Brand Institute, is one of the most prestigious marketing awards in the German-speaking world and reaches an impressive 315 million contacts annually.

German Brand Award – A symbol for

excellent marketing

Since 2016, the German Brand Award has honored the best product and corporate brands as well as the most outstanding campaigns, concepts, and strategies. More than 1,200 brands and projects submitted their applications this year, and we are delighted that our expertise in brand building has been recognized. The expert jury evaluated our brand development, brand marketing, and corporate identity and found them to be outstanding.

We are proud to have been named the winner of the German Brand Award at the official award ceremony and subsequent gala dinner in Berlin on June 13. Among the 700 invited guests were decision-makers from large companies, representatives of the marketing trade press, and colleagues from the creative and marketing industries.

Our success story

Almost ten years ago, we started out as an online textile shop, founded in our living room. Thanks to our solid network in the textile industry and our passion for online and e-commerce, we were able to pave our way. Today, we are proud to present ourselves as one of the leading Amazon agencies.

In 2022, we won the German Web Award and were double winners of the German Agency Award. Now we can also call ourselves proud winners of the German Brand Awards 2023 and 2024.

Remarkable triumph

Ourfounder and managing director, Stefan Gutheil, comments: "We are extremely grateful and proud to have won this year's German Brand Award. The award confirms our pioneering position as THE Amazon agency and is proof of our outstanding and modern brand management. We approach our work with enthusiasm and passion and are delighted that we were able to convince the jury with our innovative Amazon brand building approach."

This victory represents a remarkable triumph for our team and confirms our position as a leading company in our industry.

ICONIC Webinar

Live Troubleshooting

Thu, August 13, 11:00 a.m. – 11:30 a.m.

 

Tamer Tekin, Team Leader, reveals the hidden issues behind stagnant seller accounts.

ICONIC Webinar

AI on Amazon

Tue, July 14, 11:00 a.m. – 11:30 a.m.

 

Stefan Gutheil, CEO of ICONIC Sales, presents the latest AI innovations on Amazon and their impact on the sales process.

ICONIC Webinar

Internationalization

Thu, June 18, 11:00 a.m. – 11:30 a.m.

 

By 2026, international marketplaces will be among the most important growth drivers for Amazon sellers and vendors. Anyone looking to scale sustainably on Amazon will find it nearly impossible to do so without expanding internationally. In this half-hour webinar, we’ll show you which marketplaces currently offer the greatest potential, what mistakes sellers and vendors should avoid, and how successful brands scale profitably on an international scale.

ICONIC Webinar

Get ready for Prime Day

In this webinar, Stefan Gutheil, CEO of ICONIC, will help you get ready for the upcoming Prime Day.

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ICONIC Webinar

Join our concise webinar to learn how Amazon DSP can help your brand grow in a targeted way.

When? Tuesday , April 29 – 11:00 a.m. to 11:30 a.m.

Where? Online via Zoom

Who? Oliver Hahn, Head of Advertising

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Logo of Duravit – customer of ICONIC Sales

Premium brand, premium performance

Duravit stands for design, quality and innovation in the bathroom. As a leading international premium brand in the sanitary sector, Duravit is present on Amazon throughout Europe - and relies on the expertise of ICONIC SALES to manage its performance.

Our mandate: the entire EU-wide advertising strategy (PPC & DSP) for Duravit. Nothing simple - but pure performance. The goal: strengthen brand relevance, maximize visibility and scale sales via data-driven campaign strategies.

With a clearly defined funnel strategy, we manage the entire customer journey - from awareness to consideration to conversion. We combine precise keyword targeting, programmatic DSP campaigns and continuous optimization of bidding strategies to achieve maximum efficiency.

Through intelligent campaign structuring and cross-market data analysis, we were able to significantly advance Duravit in the most important European markets. The result: significantly increased visibility, higher relevance in search results and substantial sales growth with improved advertising efficiency.

Duravit proves it: If you want to be successful on Amazon, you need more than just a budget - you need a strategy that perfectly combines brand, data and performance.

Science in Sport logo – ICONIC Sales customer

Successful Amazon expansion in Europe

With Science in Sport (SiS) and PhD Nutrition, we support two leading British brands in the sports nutrition sector. They have been full-service customers of ICONIC SALES for over two years - with the aim of successfully transferring their strong market position from the UK to the European Amazon marketplaces.

Recommended by Amazon itself, SiS and PhD chose ICONIC to strategically and profitably implement the complex EU expansion on Amazon. Our mission: to finally develop and scale sales positively as a vendor in Germany, France, Italy and Spain.

After a comprehensive analysis, we optimized the product structures, introduced a consistent parent-child logic, localized content linguistically and culturally and developed a market-specific Amazon advertising strategy. Through adapted content, optimized listings and data-driven performance marketing, we measurably increased visibility, conversion and profitability.

The result: +23 % sales growth (YoY), 25 % lower advertising costs and a significantly increased brand presence in all target markets. Science in Sport and PhD are now established on Amazon as premium players in the sports nutrition sector across Europe.

This case shows how ICONIC, as an Amazon full-service agency, successfully scales international brands with strategy, local expertise and measurable performance - and turns challenges into real growth stories.

Logo of moloko – customer of ICONIC Sales

Visual brand power on Amazon

MOLOKO is more than just a drink - it's a lifestyle. As an Amazon agency, we at ICONIC SALES were able to redesign MOLOKO's entire brand presence on Amazon - from strategy and content design to performance optimization.

Our challenge: to stage MOLOKO's strong, social media-driven brand identity in such a way that it can also be felt on Amazon. To achieve this, we developed a holistic concept that perfectly combines brand aesthetics, target group understanding and platform logic.

The result is a distinctive Amazon Brand Store that brings MOLOKO to life emotionally and visually. High-quality product photography, bold colors and dynamic layout meet precise Amazon content creation - from A+ content to sales-boosting copy. Each touchpoint was designed to strengthen the brand and product in equal measure.

Supplemented by data-based performance marketing and continuous SEO optimization, we sustainably increased reach, visibility and conversion rates.

Today, MOLOKO presents itself on Amazon as a real lifestyle brand - modern, aesthetic and performance-oriented.

For ICONIC SALES, the project is a prime example of how strong brands can grow on Amazon through creative staging and a data-driven strategy - and show that a successful presence goes far beyond product photos and listings.

Logo of JAKO – customer of ICONIC Sales

Teamwear champion

JAKO stands for genuine teamwear from Germany - a traditional sports brand that has been shaping team sports for decades. We have been supporting JAKO as an Amazon full-service agency for over two and a half years and have taken the brand presence on Amazon to a new level strategically, visually and commercially.

As a medium-sized family business with a strong network of brick-and-mortar retailers, JAKO was looking for a partner agency that does not view Amazon in isolation, but sees it as an integral part of a holistic brand and sales strategy. This is exactly where ICONIC SALES comes in.

With JAKO Amazon, we manage everything from content creation and brand store design to advertising (PPC & DSP), account & business development and customized retailer integration strategies. Our goal: maximum brand presence, efficient advertising costs and consistent brand management across all channels.

Through data-driven analysis, brand-appropriate content optimization and precise performance marketing, we were able to sustainably increase visibility and sales - while creating a stable, profitable setup that benefits retailers and brand alike.

The result: JAKO is now one of the leading German sports brands on Amazon - with a professional appearance, strong conversion rate and clear brand identity.

The case shows how ICONIC SALES helps medium-sized brands to realize their full potential on Amazon - with strategy, creativity and measurable performance.

Paramount logo - ICONIC Sales customer

PAW PATROL ON
AMAZON

Paramount, one of the world's largest and most influential entertainment companies - known for its outstanding contributions to the film and television industry, has chosen ICONIC to manage its Amazon business. With the license rights to the Paw Patrol brand, the content and strategy will be implemented on Amazon across the EU. 

Stefan Gutheil, founder and CEO of ICONIC, proudly comments on the new client win: "The collaboration with Paramount marks an important milestone for ICONIC. It not only confirms our expertise in digital commerce, but also strengthens our commitment to successfully present world-renowned brands on the largest online platforms. We are thrilled to be working with such a prestigious partner as Paramount and look forward to writing new success stories together." ICONIC continues to be at the forefront of digital commerce in the Amazon agency space, providing tailored solutions and strategic advice to major brands to maximize their online presence and sales success.