An Amazon DSP agency places programmatic advertising designed to reach defined target groups on and off the Amazon platform. This increases sales, brand awareness and click rates. As an agency for Amazon DSP, we therefore have two specific goals in mind:
Increase brand value and brand awareness through higher reach
A demand side platform enables target groups to be formed on the basis of collected data and targeted with the help of display and video ads.
Want to know why an Amazon DSP agency is beneficial to you? A DSP Amazon agency can give you more visibility on the Amazon platform with a tailored advertising package. Furthermore, in the sections below we will tell you more arguments for DSP advertising and using a professional Amazon DSP agency.
We at ICONIC Amazon DSP agencies can handle the entire Amazon Advertising for you. Do you know the situation as a merchant, where you can reach potential buyers only on the marketplace during the product search? In this case, the customer often has a purchase intention and is in an advanced phase of the buying process. Amazon DSP helps to guide the customer through the entire customer journey. The following basic requirements should be met for the successful use of Amazon Advertising:
In the phases of the customer journey, different factors apply for measuring success. Is the customer familiar with your product or is it an innovation that needs to be understood?
"Skyscraper" (120 x 600 Pixel)
"Banner" (468 x 60 Pixel)
"Leaderboard" (728 x 90 Pixel)
"Square" (250 x 250 Pixel)
"Half-page ad (300 x 600 pixels)
Video Ads are displayed on desktop and applications. At this point the ICONIC SALES Amazon DSP agency distinguishes between three different advertising formats:
In-stream video ads,
Out-stream video ads and
In-app interstitial video ads.
For in-stream offers, the ads are usually embedded with other videos. Out-stream videos are generally not linked to other content. In-app interstitial ads are very similar to the out-stream video variant, but they mask the actual content.
As an Amazon DSP agency, we give you full access to all the exclusive advertising networks of the Amazon platform. We place programmatically-controlled campaigns that achieve a much higher reach than standard "sponsored ads". In addition to the higher reach, we can also access Amazon's user data for you in order to play out advertising campaigns as precisely as possible. Other providers of display advertising campaigns, such as Google or Facebook, only make assumptions about user and purchasing behavior. After the click on the advertising banner, Google and Facebook can no longer make any significant statements about user behavior. With Amazon Advertising-DSP it is different: Amazon knows the search, purchase and return behavior very well. The use of audience data can prevent scattering losses when creating the target group and control the ads at the right time in the sales funnel. The real-time analysis ensures that the browsing and shopping behavior of customers is precisely analyzed and, based on this, enables a targeted approach in the event of interest or intention to buy.
Does that sound complicated and like a lot of work to you? We at ICONIC SALES will gladly take care of that for you. As an Amazon DSP agency, we work with Amazon Ads every day and are therefore always up to date. Our team of Amazon experts implements campaigns for you and can also support your marketing with Amazon SEO and other services complement.
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London, W1K 6DJ
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