Scale your amazon business
Sustainable growth is possible at any stage - but it requires a clear plan & strategy - We show you how we would grow your business on Amazon - no obligation & free of charge
We support sellers and vendors
We have locations in Stuttgart & London with >50 employees
- We provide support from full service to PPC / DSP advertising only
Amazon is important - but not a sure-fire success!
Many managing directors face the same problem:
- Amazon is an enormous opportunity - but also complex
- Internal resources are not sufficient
- Agencies often deliver empty promises - or make things even more complicated
What our customers and partners say about us
ICONIC demonstrated outstanding expertise on Amazon, they are a leading agency in the space.
Riccardo Magno
Global Head of eCommerce
ICONIC stands for maximum performance and the highest quality. We enjoy working together for the success of our customers
Richard Donner
Account Executive
ICONIC demonstrated outstanding expertise on Amazon, they are a leading agency in the space.
Riccardo Magno
Global Head of eCommerce
ICONIC stands for maximum performance and the highest quality. We enjoy working together for the success of our customers
Richard Donner
Account Executive
ICONIC SALES is the measure of all things if you want to be successful on Amazon.
Jochen Schweizer
Entrepreneur & Legend
ICONIC is your external Amazon team
We work like an outsourced Amazon division for medium-sized companies
- Personal contact person
- No buzzword bingo
- 100% transparent
- Focus on SMEs instead of eCommerce hype
What is the team composition like? Who are your contacts at ICONIC?
How do we proceed and what is the strategy?
How do we proceed and what is the strategy?
How do we proceed and what is the strategy?
Many companies lose time, money and control on Amazon because they simply do "something".
You want it better: targeted, well thought-out, measurable - and that's exactly what we have developed a system for.
Our Amazon marketing pyramid shows you which building blocks you need to not only be visible on Amazon - but to grow profitably.
From a clear strategy to continuous monitoring: We take over the complete management - you stay in control.
Reference cases
01
AmazonFull-Service
OUR
Services:
- "Marketing strategy Amazon
- "Content creation
- "Advertising (PPC & DSP)
- "Seller Account Management
- "Logistics support
YOKES SWISS
01
Vendor Amazon DE
Scale Model
Growing a vendor account from € 5.5 million to € 10.1 million within 12 months. Our full-service approach with content, advertising, account management and business development worked perfectly. You can find out exactly what we did in the info talk.
From € 5.5 million to € 10.1 million per year!
02
AmazonFull-Service
OUR
Services:
- "Marketing strategy Amazon
- "Content creation
- "Advertising (PPC)
- "Seller Account Management
AVENIR
03
AmazonFull-Service
OUR
Services:
- "Marketing strategy Amazon
- "Content creation
- "Advertising (PPC)
- "Vendor Account Management
PEUGEOT SAVEURS
04
AmazonFull-Service
OUR
Services:
- "Content creation
- "Advertising (PPC)
- "Seller Account Management
- "Logistics support
PEARL GLOSS
05
AmazonFull-Service
OUR
Services:
- "Marketing strategy Amazon
- " Content consulting
- "Advertising (PPC)
- "Seller & Vendor Management
Tojo
06
AmazonFull-Service
OUR
Services:
- "Marketing strategy Amazon
- "Content creation
- "Advertising (PPC)
- "Vendor Account Management
- "Internationalisation
DEWIT
07
Seller Amazon DE + EU
Scale Model
An extremely successful example that uses all possible growth levers. The launch, growth and scale models were applied perfectly here and the account was launched throughout the EU.
From € 0 to € 2.7 million per month in 8 months
08
Vendor Amazon DE
Scale Model
A constant 6-digit monthly turnover as a vendor was consistently increased to € 1.3 million within 12 months. Using our scale model, we implemented the right levers and generated profitable growth with increasing NetPPM.
From € 400k to € 1.3 million per month in 12 months
09
Vendor Amazon DE
Launch Model
Launch of the vendor business in DE in January 2024. 314k in sales were already generated after 5 months. The key point was the perfectly executed product launch of the new listings on Amazon.
From €0 to €314k per month in 5 months
10
Seller Amazon DE
Launch Model
New product launch in the cosmetics sector on Amazon DE. With 5 products, sales developed quickly and stably to 91k sales.
Our launch model came into its own here perfectly.
From 0 to 91k€ per month in 5 months
11
Display Advertising
Amazon DSP
Amazon Display Advertising (DSP) is the supreme discipline on Amazon. A strategy is of fundamental importance!
With a mini-budget of €2,000 per month, the ROAS was increased from 10 to ROAS 27 (average 19.11). How? Continuous optimization & development of the campaigns.
Also possible with a budget of just €2,000 per month!
DSP ROAS of 19.11 - despite mini-budget
12
Display Advertising
Amazon DSP
With a new-to-Amazon brand, we showed at the start that with a holistic strategy it is also possible to use Amazon DSP from a standing start and, above all, to expand it profitably. The ROAS of 9 shows that 650k sales can be generated with a 72k ad budget.
Despite new product - DSP ROAS of 9
13
Display Advertising
Amazon DSP
A very successful case in the textile sector. With a 37k ad budget, a turnover of € 1.37 million was achieved = ROAS of 36.62!
The potential with Amazon DSP is immense if used correctly by ICONIC and development - especially with the AMC (Amazon Marketing Cloud)!
With 37k 1.3 million € turnover?
14
Display Advertising
Amazon DSP
Even in the toughest competitive environment, Amazon DSP is indispensable. Amazon DSP has been used to continuously increase sales (in this case only Amazon DE).
Turnover € 4.01 million with 560k ad budget
ROAS 7 in the toughest competitive environment
15
Amazon EU
Scale Model
One customer in the outdoor sector is constantly at 200k per month and has not been able to grow any further.
After the setup phase and the reworking of the entire account, we were able to drastically increase sales with positive NetPPM from November onwards!
Important: These are products that are NOT influenced by the Christmas business
From 220k to 550k in 5 months
16
Amazon EN
Ad traffic
How did we manage to get from page 15 in Nirvana to page 1, position 1?
With our innovative approach, we were able to use Amazon Ads + external ad traffic to give the product the necessary attention and generate significant growth.
From page 15 to item 1
17
Amazon DE + EU
Scale model
Scaling from €900k to €1.9 million per month was relatively easy within the framework of our model.
The content of the top sellers has been completely redesigned and optimized for conversion. We reworked the advertising setup so that successful campaigns can be scaled. Amazon DSP was also used to specifically take sales away from the competition. A perfect example of the interplay between the various success factors.
Why other SMEs work with us - and stay with us for the long term
We stand for performance, quality & trust
- Daily reporting with clear KPIs
- No black box, no small print - maximum transparency
- Experienced employees with the highest level of expertise
- How to act and think entrepreneurially
FAQ's
No, our strategy and sparring sessions are non-binding and free of charge. We want everyone to be able to see the quality and performance we deliver. That's why we go the extra mile and give an insight into what we would do and where we see leverage in your account. We show how we would proceed and what the next steps are.
We only need a few pieces of information such as the link to your products on Amazon or, if not yet available, the link to your website. On this basis, we prepare ourselves and carry out the analysis
You talk to a senior consultant, not a salesperson. We analyze your current Amazon situation, give you an honest assessment - and also tell you if a collaboration doesn't make sense.
To answer this in advance without insight would be dubious. However, as soon as we have an overview of your products, we can say exactly which expectations are realistic and by when. We want to be honest and completely transparent here.
No. Our collaboration can be terminated at short intervals. You remain flexible - and decide whether and for how long you want to work with us.
Practical knowledge for managing directors: clear, honest, without technical jargon. We have summarized the most important topics and show what is necessary for success on Amazon and how this can be implemented step by step
