The e-commerce landscape is competitive and constantly changing. To stand out from the competition and improve the shopping experience for customers, more and more brands are turning to advanced content options like premium A+ content and brand stories. In this comprehensive guide, you'll learn how to leverage these features to maximize your success on Amazon.
Better presentation of products: Premium A+ content offers brands the opportunity to better showcase their products through high-quality images, videos and text.
Improved conversion rate: by providing detailed information, premium A+ content can help increase conversion rates as customers feel more confident about making a purchase.
Reduced returns: By providing shoppers with clearer information about the product, premium A+ content can help reduce returns.
Improved brand loyalty: Premium A+ content can strengthen brand loyalty by promoting a consistent look and feel and brand message.
A way can be found by using so-called one-pager overviews: CI-compliant image banners are created that feature USP symbols, logos and brand history. When the elements, which are divided into separate A+ modules, are linked together in the A+ Content Manager, a harmonious overall picture is created in which the transitions between the individual parts are practically invisible.
Source: Amazon example Premium A+ (tefal)
Cost: Creating premium A+ content can be expensive for brands as they need to invest in professional photography, video production and copywriting.
Time investment: Creating engaging premium A+ content can be time-consuming, especially for brands with many different products.
Emotional value: a well-told brand story can create emotional value for customers and build a deeper connection to the brand.
Differentiation: brand story helps differentiate from competitors by emphasizing the uniqueness of the brand.
Source: Amazon example brand history (tefal)
Content creation: similar to premium A+ content, creating a brand story can be both costly and time-consuming.
No direct impact on conversion: Unlike premium A+ content, brand story may not have a direct impact on conversion rate.
Maintenance and updating: For both premium A+ content and brand story, brands need to regularly update and maintain content to keep it relevant and attractive to customers. This may require additional resources that brands need to allocate.
Dependence on Amazon platform: By investing in premium A+ content and brand story on Amazon, brands are more tied to the Amazon platform. This can lead to less focus on their own sales channels and e-commerce strategies.
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