Product Reviews on Amazon Vine Program for Sellers - NEW

Quality check review

As we already know, product reviews on Amazon are a factor that influences purchases. To a certain extent, reviews are empirical values that are written down
by consumers of the respective product. The subjective evaluation serves potential buyers as a social quality check:
Is the product recommendable? What is the quality like? Will people be disappointed after buying it? Logically, the purchase decision is promoted by positive evaluations and diminished by negative ones. To the seller's disadvantage, more negative reviews tend to be written than positive ones. People who purchase a product that doesn't meet their expectations become angry; they are eager to warn their peers against buying the product (and incidentally demonstrate their disappointment to the sellers in a less subtle way). Positive reviews are rarer, as many consumers who are simply satisfied with the product find no reason to write reviews.

No review - no purchase. No purchase - no review.

Do the self-check. Consciously or unconsciously, you buy products on the Amazon marketplace that have a positive rating
. But do you also buy items that do not have a rating? Probably not. The article seems "Spanish" to you. And this is exactly the problem of sellers who want to offer a new product. The probability of buying a new product without a review is low. The chance that the product - in case of a sale - will be reviewed afterwards, even lower. This is because, overall, a review is written for only about one in twenty products purchased. By not being able to have reviews, you will sell very little to nothing. By not selling anything, you can't generate reviews. So how do sellers overcome this seemingly insurmountable obstacle? With Amazon Vine!

Amazon Vine - from December 2019 also for Marketplace Sellers

As described in a previous blog post, Amazon offers the generation of reviews as part of the Vine program.
Until now, this option was only available to vendors, but as of December 11, 2019 , sellers will also benefit from Amazon Vine.

What is Amazon Vine?

Within the Vine program, the most helpful and active reviewers on Amazon are invited to become Vine product testers. Sellers
now have the opportunity to provide the so-called "Vine product testers" with free copies. They receive the product free of charge -
, however, undertake to "test" it objectively and to present the result in a review.

What are the benefits of Amazon Vine?

Those who use the power of the Vine program can significantly increase the awareness of products that do not yet have reviews
. The sales probability of your product is increased by generating reviews.

Which conditions of participation do I have to fulfill as a seller?

To participate in Vine you must

• Have a professional seller account,
• have a registered trademark with Amazon.

Once brand registration is complete, Vine product testers can request products.

Which conditions of participation do my products
have to fulfill?

To authorize your products for Vine, they must be

• belong to a brand for which you are registered as a
  authorized representative in the Amazon brand registry,
• have less than 30 reviews,
• Be FBA,
• have the product characteristic "new",
• be on layers at Amazon,
• have a picture and a product description.

Conclusion

The Vine program is an excellent springboard for new ASINS. The program also comes in handy for products with very few reviews. As a seller, Vine gives you the opportunity to increase your visibility, sales opportunities and number of reviews. The positive effect is reflected in the increased sales figures.

If you have any questions about Vine for Seller, feel free to contact us at info@iconic-sales.com.