Menu
Menu
+49 (0) 7181 - 207 22 00 info@iconic-sales.com
Amazon has launched a new advertising format that focuses on the focus on retargeting individual products. Sponsored Display will be be available to sellers with brand registries and vendors, according to Amazon. Currently, the new ad format is only available in the U.S., but it's only a matter of only a matter of time before it is also launched in Europe.
The CPC-based ads are played both within Amazon and on third-party sites. Compared to the budget-intensive Amazon DSP campaigns, advertisers on Amazon will soon have an efficient advertising medium at their disposal, which also addresses retargeting segments to a promising extent with a lower budget.
What can advertisers expect from the new advertising format?
Sponsored Display helps advertisers increase brand brand awareness and build greater awareness of the products and the brand. the brand. Through the targeted retargeting of relevant target groups with the help of the interest database generated by Amazon, new customers can be and sales can be increased in the long term. Likewise, with new metrics appear with this advertising format for evaluation purposes.
We are curious as to when the new advertising format will also be available for the European marketplaces and will always keep you up to date with the latest up to date!
Source: Amazon(https://advertising.amazon.com/products/sponsored-display?ref=a20m_us_blg_sd)
Siechenfeldstraße 29
73614 Schorndorf
Stuttgart
Germany
Are you selling on Amazon or would you like to start selling?
Our free expert manual explains the most important levers and functions on Amazon. Helpful for both experienced sellers and newcomers!
