It is already known that Sponsored Brand Ads are an important element in creating awareness of your brand. This advertising format also contributes in part to the development of the share of voice (market share). Most recently, Amazon made targeted adjustments and functional enhancements to this format, thus also indicating the increasing relevance of this ad format.

Now, for the first time, numerical data shows that sponsored brand ads perform better in terms of return on advertising spend (ROAS) and conversion rate.

Compared Q1 to Q2 2020, the advertising revenue-based returns from Spponsored Brand Ads grew by 22%. In the long term, this also shows a positive development of the conversion rate. The underlying data refers to a broad alignment of Amazon categories.

We continue to monitor developments over the course of the year and look forward to seeing how the relevance of sponsored brand ads continues to play out.