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Positioning products on Amazon is not a major challenge. The real difficulty lies in ensuring these products are actually discovered by potential customers on the platform, resulting in numerous impressions and high conversions.
Ideally, your content should be displayed precisely to the right target audience. But how is this best achieved? How can products gain more impressions and a higher click-through rate – essentially, more visibility? Complex Amazon Ads campaigns enable you to reach more qualified leads and customers likely to make a purchase. As your Amazon PPC agency, we combine technological advancement with expertise to create professional Amazon Pay-per-Click campaigns for you.
Have you launched various campaigns on your own or through Amazon's auto-targeting but without success? Has your product's click-through rate not improved despite PPC efforts? Amazon Pay-per-Click Advertising can highlight your products – but only if the Ads campaigns are sensibly structured. To ensure you don't waste your PPC budget, we serve as your professional partner as an Amazon PPC agency.
If your products have been listed on Amazon for some time and you now seek breakthrough success,or if you wish to add an effective visibility boost to your listing, increasing impressions and conversion rates, then PPC on the online marketplace is a promising option.
Are you poised to launch your online business? Rather than experiencing a slow start in sales, do you wish to immediately leverage all available revenue channels to boost visibility for your products on Amazon? With PPC, that's entirely achievable.
Whether you're on the verge of launching your online business or amidst the growth phase, ICONIC SALES, as your Amazon PPC agency, takes charge of your advertising campaigns on Amazon. We ensure your products are always presented to the right target audience. Our team of over 45 Amazon experts is adept at leveraging relevant data and figures for your success. Instead of relying on outdated or automatic campaign structures, we use the latest technology to boost your sales in the long term. We focus on controlled, strategic campaign development, not chance.
In our agency, Amazon PPC is part of our daily business - we implement various campaigns for our clients around the clock. Thanks to our extensive experience, we're aware of the potential pitfalls in Amazon Pay-per-Click Advertising Management. Fundamentally, Amazon Advertising is a reliable venture – when executed correctly. However, there are several potential pitfalls to be aware of.
Lack of Objectives: Naturally, one can start a campaign just like that – however, PPC can only be truly effective with a concrete set of goals. The approach may vary, for instance, if you're looking to initially place products on the marketplace for a launch, as opposed to when you're simply aiming to increase your sales overall.
PPC Costs: Pay-per-Click operates on a bidding system - the highest bidder is most frequently displayed. Thus, the effectiveness of your campaigns is also dependent on the competition. How challenging is it to outbid your competitors?
Inadequate or Incorrect Keywords: In PPC, keywords play a crucial role. Only through intensive research and effective targeting will your ads be displayed to an audience with a high likelihood of making a purchase.
No Further Development: Starting a campaign and then stopping there? It's smarter to regularly monitor campaigns after they begin, analysing data and keywords. Continuously updating and adjusting a campaign to developments ensures success is within reach.
Incorrect Bidding Strategy: The ACoS (Advertising Cost of Sale) should always be in proportion to the bids. However, both factors must also be considered individually.
Many sellers on Amazon rely on automatic campaigns managed by the platform itself, leading to less personal effort but no guaranteed success. At ICONIC, as your Amazon PPC agency, we continuously create successful campaigns, leaving nothing to chance. We focus on your campaign goals and devise an effective strategy based on thorough keyword research, ensuring a perfect balance between keyword potential and difficulty relative to your budget.
A crucial factor: With manual targeting, we offer ongoing support and continuous development for your campaigns, should you wish. Why? Because keywords can change, as can the search behaviours of potential customers. Through our regular analyses, we optimise each PPC campaign to ensure it truly works and yields long-term benefits.
Amazon PPC iis an additional marketing channel to give your products extra visibility and your business more revenue. However, half-hearted measures and strategies in all channels can lead to failure. Pay-per-click on Amazon can only be effective if everything else is also right. High PPC bids are useless if your product detail page is unconvincing, leading potential customers to turn to other sellers.
At ICONIC SALES Amazon PPC Agency, we take a holistic view and offer you an effective complete package. Before our agency team launches PPC campaigns, we optimise your Brand Store and each Product Detail Page (PDP) with valuable content that engages users and provides genuine value, upon request. Product images and videos serve as compelling A+ content, laying the perfect foundation for subsequent PPC campaigns. This way, you can allocate your PPC costs wisely.
For comprehensive brand awareness on Amazon, with high click rates and strong conversions, a comprehensive marketing approach is best – not relying solely on PPC or SEO, but a perfect mix.
Sometimes Amazon SEO is used as Product marketing not enough to achieve good rankings in the organic search results. Especially at the beginning of the listing of your products, it is difficult to prevail against strong competition in the SERPs - especially if the competitors are also doing SEO. This is exactly where a strategic PPC campaign can boost SEO impact, because: When your products are displayed as an ad above the organic search results, attention grows. More customers become aware of your products, the click rate increases and so do the conversions. As a result, the A9 algorithm of the Amazon search engine classifies the purchase probability for your product as higher - and this in turn has a lasting positive effect on your organic rankings. In this way, PPC can actively support your SEO work.
Do you want to achieve higher brand awareness? Amazon is your sales platform, but you also wish to gain attention beyond it through ads? Then, Display Advertising is a sensible addition for you around Amazon PPC. DSP - which stands for Demand Side Platform – allows for the placement of ads both within and outside of Amazon, for example, on external websites or in apps. This offers several advantages for you:
With DSP, we expand your reach beyond Amazon, while PPC targets users directly on the Amazon platform.
Through DSP, we can use audience-oriented targeting for you: DSP ads are delivered to users based on key aspects such as shopping behavior and interests. This way, we specifically design ads that are shown to a group with a high likelihood of purchase.
As an addition to PPC, Display Advertising covers the entire customer journey, which increases the likelihood of purchase.
At the ICONIC SALES Amazon PPC Agency, our certified advertising experts advise you on the various types of campaigns. We combine the latest technologies and deliver strong performance results. Since Display Advertising allows for a broader approach to potential customers, it's a smart addition to extend PPC. Instead of using the managed service via Amazon, we take over the campaign design for you, as our Amazon PPC agency has direct self-service access. This enables us to target a different level in the sales funnel, facilitating brilliant revenue increases for your business.
Which keywords are relevant for my niche? s it worth placing low bids on high-difficulty keywords? What about phrase match?How can I optimally allocate my advertising budget? We not only answer your questions but also act on them. The Amazon PPC Agency team designs the optimal marketing strategy for long-term higher revenues and business success. During our collaboration, you'll receive a team tailored to your needs, on which you can rely. Expertise, innovation, and speed are a matter of course for us. Our experts take responsibility and develop value-added solutions that contribute to sustainable business growth. As an Amazon PPC agency for London, Manchester, and beyond, we work digitally and support you and your business throughout UK and the DACH-region.
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Stuttgart
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